Tuesday 8th & Wednesday 9th January 2019

NEC, Birmingham

Show news

Show news

  • This year's LAMMA show was on track to be the most successful yet until the weather took a turn for the worse, leading to the suspension of the second day.

    The show was scheduled to take place on Wednesday 17th and Thursday 18th January and opened on a crisp and sunny morning.

    However, the weather changed dramatically overnight and violent winds battered the site before daybreak of the second morning, leaving event organiser AgriBriefing (previously Briefing Media) no option but to cancel the rest of the show.


  • Stand space has been filling up quickly for LAMMA 2019 at the venue’s new location, the NEC near Birmingham. Just under three quarters of the stand space has been booked and more than 450 exhibitors confirmed. 

    “The combination of the NEC’s indoor, modern and professional halls and thousands of visitors looking to invest in equipment and services has created a lot of interest; so much so that a number of halls are now nearly sold out,” says Elisabeth Mork-Eidem, Group Events Director at AgriBriefing Ltd. “Both visitor and exhibitor feedback has been incredibly supportive, with a lot of real excitement regarding this important development for the UK Agricultural Industry. At AgriBriefing we work hard with all parts of the industry and believe that LAMMA at the NEC will be the professional event that such an important industry deserves.”

  • An exciting new era for the LAMMA show begins in January 2019 when it opens its doors for the first time at the NEC in Birmingham.

  • WIN a T7 New Holland Tractor

    02 December 2014
    Farmers Guardian has once again teamed up with New Holland to bring you an opportunity to win the use of a Blue Power tractor for one year. The New Holland Blue-Power range features premium finishing ...
  • LAMMA ’18 is introducing a new Farm Safety Zone when it returns in January to help reduce the high number of deaths and injuries on UK farms.

    The aim is to help promote the issue of farm safety throughout the year and highlight the fact that most of the 30 fatalities and thousands of injuries that occurred on farms in the past 12 months are avoidable.

    The Farm Safety Zone is sponsored by leading health and safety consultancy Safety Revolution.


  • Briefing Media today announces that the UK’s largest agricultural machinery show, LAMMA, will move to the NEC from January 2019.

    LAMMA will continue to be a free-to-attend event and will remain on its proven and successful January timeline.

  • Farmers, contractors and other rural businesses looking to improve their bottom line have an excellent opportunity to quiz hundreds of manufacturers and suppliers of farm machinery, equipment and agricultural services when the LAMMA show returns to Peterborough in January.

    The event has cemented its reputation in recent years as being the biggest and best of its type. Last year more than over 850 exhibitors provided an unmatchable array of equipment and expertise for over 40,000 visitors.

  • Visitors to LAMMA ’18 will be spoiled for choice when it comes to tractors and loaders with hundreds of machines on show, many making their UK debut.

    Whether it’s a gargantuan tracked machine or a general-purpose workhorse, there will be something to suit every taste when the show returns on 17 and 18 January 2018 at the East of England Showground, Peterborough.

    This preview looks at some of the launches that are likely to draw some of the biggest crowds.

  • Farmers looking to invest in new machinery and equipment will be spoilt for choice when the LAMMA show returns to the East of England Showground on 17 and 18 January 2018.

    More than 850 exhibitors are expected to attend the event, the UK’s largest machinery show.

    Many will be using it to launch new kit into the UK market, providing a unique opportunity for visitors to find, compare and contrast items on their wish list and discuss the relative merits with experts on the stands.

    Here’s a pick of some of the latest equipment, big and small, that will be making its debut at LAMMA ’18, to help farmers improve business performance and productivity.


  • LAMMA 2016 looks set to build upon its enormous success as Britain’s largest agricultural machinery show, with the event taking place at the East of England Showground, Peterborough on January 20-21, ...
  • Showground plan of works

    23 October 2014
    Peterborough showground plan of works The East of England Showground have been carrying out a programme of works on the ground over 2014 which look to improve the conditions of the site for LAMMA's ex ...
  • Here is a great time lapse video of the LAMMA show 2015 build so far:
  • COMPREHENSIVE SELECTION OF TYM TRACTORS HEADS TO LAMMA   Lely UK is bringing seven TYM tractors to LAMMA 2016. From the smallest to the largest horsepower and plenty in between, there will be a TYM de ...
  • Hyundai dealer Willowbrook Plant Services is using the forthcoming LAMMA exhibition (21st and 22nd January, East of England Showground Peterborough, UK) to showcase the new Hyundai ‘AG Loader’ which h ...
  • Win the New T7 Tier 4B tractor for one year in the Farmers Guardian and New Holland Competition New Holland has once again teamed up with Farmers Guardian to offer LAMMA visitors the opportunity to wi ...
  • Asset Finance Partners (AFP) is honoured and excited to announce it has agreed a new three-year plan with LAMMA as headline sponsor of the LAMMA show from 2017.   LAMMA is the agricultural industry’s ...
  • On 20 and 21 January our wonderful charity staff and volunteers were on site to raise money at LAMMA show.
  • The most successful LAMMA ever is how organisers are describing the mammoth machinery event that took place at the East of England showground in Peterborough on 18 and 19 January. The first national a ...
  • Lamma Show 2014

    14 February 2014
    The LAMMA 2014 show took place on 22 and 23 January in its new location at the East of England showground, Peterborough.
  • With almost seven months to go before LAMMA 2016 takes place at the East of England showground in Peterborough on January 20th & 21st, bookings for stand space from both returning and new exhibitors s ...
42 Results

"Fendt are extremely excited about the move of the LAMMA Show to the NEC in 2019. This will bring the show to a new level, which is needed for the Agricultural Industry. Allowing us to launch new products alongside our existing portfolio and to meet existing and new customers within a much improved environment." Richard Miller, Marketing manager - Fendt - UK & Ireland

How to get there

National Exhibition centre

Birmingham, B40 1NT, UK



Media partners

  • Farmers Guardian

Digital Media Partner

  • Farmers Guardian