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Take Part in the LAMMA 2027 Innovation Live
Innovation Live gives exhibitors the chance to put their products in the spotlight with live demonstrations throughout the show. It’s a great opportunity to show visitors how your equipment works in practice and highlight the benefits it can bring on farm.
If you’d like to be considered for a slot in the Innovation Live, please complete the form below. Spaces are limited, and the LAMMA team will be in touch to confirm details.
As an exhibitor, you’ll have the unique opportunity to:
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Showcase your equipment in action to an engaged audience
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Demonstrate the benefits and features that set your product apart
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Generate leads and build connections with decision-makers in agriculture
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Boost your brand visibility at the UK’s largest agricultural machinery show
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Why Exhibit at Innovation Live?
Bring your machinery to life
with live, real-world demonstrations that show exactly how it performs on farm, not just how it looks on a stand.
Capture high-intent leads
by engaging directly with visitors who are actively looking to invest in equipment.
Build trust faster
by letting prospects see, question, and understand your product in action.
Stand out from the crowd
with a dynamic presence that draws attention beyond a traditional exhibition stand.
Who are LAMMA visitors?
Visitor Demographics
49% Arable Farmers
13% Grasslands
10% Sheep Farmers
7% Dairy Farmers
6% Beef Farmers
6% Pig Farmers
6% Renewables
3% Other
5% Procurement/buyer
3% Agronomists/advisor
3% Manufacturer
View the Innovation Live Gallery
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