LAMMA Subpage

Be part of the UK's leading indoor agricultural event

LAMMA will take place on 11-12 January 2022 at the NEC.

The event will continue to build on a reputation earned over 30 years as the leading indoor agricultural show in the UK, where the farming industry comes to do business. Located at the NEC, the UK's No 1 venue for shows, exhibitions, meetings and events.

11 exhibition halls, over 700 exhibitors, over 40,000 attendees, plus the most innovative machinery, agricultural technology and services on display in professional surroundings, under one roof.

Meet new customers, build networks with your core demographics, gather new leads and promote your products on one of the UK's largest platform for agriculture.

Book a stand

Visitor demographics

Visitor demographics

Sponsorship brochure

Sponsorship brochure

Media Packages

Media Packages

How will exhibiting benefit my company?

LAMMA visitor demograohics

Top class customer potential

40,000 attendees with 68% being main decision maker or influencer on-farm. 25% of our attendees are farm business owners and 16% are contractors. 98% of 2020 exhibitors gathered new customer contacts, whilst 77% either took orders on their stand or expecting positive post-show business. Click the button below and view our full attendee demographics.

View Attendee Demographics

LAMMa Marketing presentation

Huge media coverage

No other agricultural event in the UK offers such comprehensive media coverage for your products, services and marketing messages, with an audience of 6.7 million. Coverage in 67 agricultural titles and a social media reach of 4.9M, plus TV and radio coverage on BBC and ITV. Our marketing team will help you every step of the way in delivering your objectives.

View Marketing Report

LAMMA show features

Unrivalled networking

LAMMA is where the agricultural industry converges to share ideas and to showcase UK farming on a global scale. From manufacturers and dealers to farmers and advisors, grow your personal and professional network through quality conversations and keep  ahead of an ever-changing industry.

View Show Features

Don't just take our word for how good LAMMA is, here's what our exhibitors have to say...




Drone Ag



Next steps

Complete the stand enquiry form by clicking the button below and one of the team will be in touch.

They'll talk to you about your goals, why you're considering exhibiting at LAMMA and how we can work together to get the best return for your business.

Enquire about a stand

  • Vadersted
  • Agrifac
  • Fendt
  • Martin Lishman
  • McHale
  • NFU
  • Polaris

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Project Confidence

Project Confidence


Registration Partner

Safety Revolution

Farm Safety Zone sponsor

Farmers Guardian

Media Partner

The Farming Forum

Digital Media Partner