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Don't just take our word for it, hear what our exhibitors have to say...
It was a great show for us, networking and looking at farm machinery. We found some very useful items we intend to purchase and found out a lot of good information, highly recommend.
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LAMMA is great to be able to connect with customers. LAMMA is hugely important to our sales and marketing campaigns. It's a great opportunity to showcase our products. We use LAMMA to help people engage with our brand and products.
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LAMMA is incredibly important to our marketing and sales strategy. We don't exhibit at as many shows as we used to but LAMMA is a crucial part of the farming calendar.
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How will exhibiting benefit my company?
Top-class customer potential
45,000+ attendees with 63% being the main decision maker or influencer on-farm. 38% of our attendees are farm business owners and 12% are contractors. 98% of 2023 exhibitors gathered new customer contacts, whilst 77% either took orders on their stand or expect positive post-show business.
Huge media coverage
Our marketing team will help you every step of the way in promoting your presence and LAMMA offers huge media coverage for your company. Our marketing campaign reached an audience of 6.7 million, with press coverage in 67 farming titles and a social media reach of 4.9 million, plus TV and radio coverage on BBC and ITV.
Unrivalled networking
LAMMA is where the farming industry connects to share ideas and showcase UK farming on a global scale. From manufacturers and suppliers to farmers and advisors, the business connections made at LAMMA are long-lasting, helping to grow your business and keep ahead of an ever-changing industry.
Who are LAMMA visitors?
Visitor Demographics
49% Arable Farmers
13% Grasslands
10% Sheep Farmers
7% Dairy Farmers
6% Beef Farmers
6% Pig Farmers
6% Renewables
3% Other
5% Procurement/buyer
3% Agronomists/advisor
3% Manufacturer
Visitor Snapshot
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