Guide for Exhibitors

Following the ongoing uncertainties surrounding the COVID-19 pandemic, we have taken the difficult decision to cancel the 2021 edition of the LAMMA show due to take place 25-26 May at the NEC.

LAMMA will therefore once again return to its successful and proven slot on 11-12 January 2022 at the NEC.

LAMMA will continue to build on a reputation earned over 30 years as the leading indoor agricultural show in the UK, where the farming industry comes to do business. Located at the NEC, the UK's No 1 venue for shows, exhibitions, meetings and events.

11 exhibition halls, over 700 exhibitors, over 40,000 attendees, plus the most innovative machinery, agricultural technology and services on display in professional surroundings, under one roof.

Meet new customers, build networks with your core demographics, gather new leads and promote your products on one of the UK's largest platform for agriculture.

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Visitor demographics

Sponsorship brochure

Media Packages

Top class customer potential

40,000 attendees with 68% being main decision maker or influencer on-farm. 25% of our attendees are farm business owners and 16% are contractors. 98% of 2020 exhibitors gathered new customer contacts, whilst 77% either took orders on their stand or expecting positive post-show business. Click the button below and view our full attendee demographics.

View Attendee Demographics

Huge media coverage

No other agricultural event in the UK offers such comprehensive media coverage for your products, services and marketing messages, with an audience of 6.7 million. Coverage in 67 agricultural titles and a social media reach of 4.9M, plus TV and radio coverage on BBC and ITV. Our marketing team will help you every step of the way in delivering your objectives.

View Marketing Report

Unrivalled networking

LAMMA is where the agricultural industry converges to share ideas and to showcase UK farming on a global scale. From manufacturers and dealers to farmers and advisors, grow your personal and professional network through quality conversations and keep ahead of an ever-changing industry.

View Show Features

JCB

Bednar

Kubota

Drone Ag

Valtra

Krone

Complete the stand enquiry form by clicking the button below and one of the team will be in touch.

They'll talk to you about your goals, why you're considering exhibiting at LAMMA and how we can work together to get the best return for your business.

Enquire about a stand