Guide for Exhibitors

The shows are brought to you by Agriconnect, the home of Farmers Guardian, LAMMA and The CropTec Show.

We are experts in our field at delivering large-scale exhibitions and awards, with a proven track record of over 40 years. Exhibiting gives you access to more than just a two-day event. Owned by Agriconnect, we’ve been the trusted source of information since 1844.

Whether you're a leading manufacturer or a smaller agricultural engineering and machinery company, exhibiting at LAMMA can help you achieve your goals.

Build networks with your key demographics, gather new leads, launch and promote your products and grow your presence in the market at one of the UK's largest platform for agriculture.

With a world class venue, extensive marketing reach and an industry-leading event team, LAMMA has entered a league of its own. In 2023 we:
✓ Sold out to over 600 exhibitors
✓ Attracted thousands of high quality visitors
✓ Helped our clients generate millions of pounds worth of business

No other UK show offers LAMMA’s scope of agricultural machinery, technology and equipment in one professional venue, accessible by car, train and plane.

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Visitor demographics

Exhibitor brochure

Sponsorship brochure

Top-class customer potential

34,000 attendees with 63% being the main decision maker or influencer on-farm. 38% of our attendees are farm business owners and 12% are contractors. 98% of 2023 exhibitors gathered new customer contacts, whilst 77% either took orders on their stand or expect positive post-show business.

View Attendee Demographics

Huge media coverage

Our marketing team will help you every step of the way in promoting your presence and LAMMA offers huge media coverage for your company. Our marketing campaign reached an audience of 6.7 million, with press coverage in 67 farming titles and a social media reach of 4.9 million, plus TV and radio coverage on BBC and ITV.

View Marketing Report

Unrivalled networking

LAMMA is where the farming industry connects to share ideas and showcase UK farming on a global scale. From manufacturers and suppliers to farmers and advisors, the business connections made at LAMMA are long-lasting, helping to grow your business and keep ahead of an ever-changing industry.

View Show Features

New Holland

Bednar

Kubota

Drone Ag

Valtra

Krone

Complete the stand enquiry form by clicking the button below and one of the team will be in touch.

They'll talk to you about your goals, why you're considering exhibiting at LAMMA and how we can work together to get the best return for your business.

Enquire about a stand