Why Exhibit?

LAMMA Subpage

Join the UK's leading farm machinery, technology and equipment show

LAMMA will continue to build on its success as the leading farm machinery show in the UK where the farming industry comes to do business.

Whether you're a leading manufacturer or a smaller agricultural engineering and machinery company, exhibiting at LAMMA can help you achieve your goals.

Build networks with your key demographics, gather new leads, launch and promote your products and grow your presence in the market at one of the UK's largest platform for agriculture. 

No other UK show offers LAMMA’s scope of agricultural machinery, technology and equipment in one professional venue.

Book a stand

Visitor demographics

Visitor demographics

Exhibitor brochure

Exhibitor brochure

Sponsorship brochure

Sponsorship brochure

How will exhibiting benefit my company?

Top-class customer potential

Top-class customer potential

40,000 attendees with 68% being the main decision maker or influencer on-farm. 25% of our attendees are farm business owners and 16% are contractors. 98% of 2020 exhibitors gathered new customer contacts, whilst 77% either took orders on their stand or expect positive post-show business.

View Attendee Demographics

Huge media coverage

Huge media coverage

Our marketing team will help you every step of the way in promoting your presence and LAMMA offers huge media coverage for your company. Our marketing campaign reached an audience of 6.7 million, with press coverage in 67 farming titles and a social media reach of 4.9 million, plus TV and radio coverage on BBC and ITV.

View Marketing Report

Unrivalled networking

Unrivalled networking

LAMMA is where the farming industry connects to share ideas and showcase UK farming on a global scale. From manufacturers and suppliers to farmers and advisors, the business connections made at LAMMA are long-lasting, helping to grow your business and keep ahead of an ever-changing industry.

View Show Features

Don't just take our word for it, hear what our exhibitors have to say...

New Holland



Drone Ag



Next steps?

Complete the stand enquiry form by clicking the button below and one of the team will be in touch.

They'll talk to you about your goals, why you're considering exhibiting at LAMMA and how we can work together to get the best return for your business.

Enquire about a stand

Farmers Guardian

Media Partner


Young Engineer Award supporter