Tuesday 7th & Wednesday 8th January 2020

NEC, Birmingham

Lamma 18


Do you want to be involved in the UK's leading indoor agricultural event?

LAMMA will continue to build on the success of 2019 as the leading agricultural show in the UK, where the farming industry comes to do business. The first all-indoor event at the NEC, Birmingham represented a new era for LAMMA.

LAMMA’20 will build on the reputation earned over more than 30 years. We encourage all types of machinery and agricultural service companies to exhibit, with a wide variety of indoor stands available at an affordable price, with increased exposure to your core demographic of 40,000 farmers over two days.

For more information about our audience, see the LAMMA 2019 marketing presentation for all the key stats from our nine-month multi-channel marketing campaign. 

More than just a two-day event, LAMMA provides a unique opportunity to gain extensive media coverage for your products, services and technology across multiple platforms. Benefit from enhanced coverage by booking one of three media packages. Find out more information here.

Audience stats 

Find out more about our visitor demographics and who you can expect to see on stand during the event 

Audience stats 

Sponsorship  brochure

Read more about how you can maximise your presence at LAMMA'20 through branding and bespoke sponsorship

View Brochure


Exhibit brochure

Read more about how you can be involved in LAMMA and the many positives that it can have on your organisation

View Brochure

Why you should exhibit 

  • Located in the heart of the UK - The move to the globally-accessible NEC has created the UK’s leading indoor agricultural trade show with 40,000 visitors in 2019.


  • Top class customer potential - Connect with 68% key decision makers or main influencers, with nearly 60% of attendees purchasing products at LAMMA, or having serious sales discussions with suppliers or manufacturers. 87% of 2019 exhibitors rated the quality of attendees as good or excellent


  • Maximum brand exposure – Benefit from a nine-month marketing campaign across multiple platforms, promoting your new launches, products, services and technology, reaching 16.9M in total. Take advantage of a huge social media reach of 4.8M, event coverage in 45 of the top farming titles and PR coverage of over £330,000.


  • Support from a dedicated team – Our dedicated marketing team will be on hand to help you maximise your ROI, help you reach your objectives and get the best out of exhibiting at LAMA’20.

For more information or to discuss exhibiting at LAMMA ‘20, please contact:

Nicky Hunt, Account Manager 

Tel: 07971 666371

Email: nicky.hunt@briefingmedia.com

"LAMMA is very important to the industry and going forward it will only grow on what it is today. It’s a great shop window for everyone to exhibit their innovation and machinery." Kate Bennett, KUHN Farm Machinery

How to get there

National Exhibition centre

Birmingham, B40 1NT, UK



Media partners

  • Farmers Guardian

Digital Media Partner

  • Farmers Guardian