Explore Our Event Zones

LAMMA 2027 is organised into Eight event sections across 12 halls, making it easy for farmers and businesses to discover the products, machinery and services they need. Explore our dedicated event sectors below to discover where your products and services fit best and connect with visitors actively seeking the latest innovations, equipment and expertise across UK agriculture.

future in farming

Future in Farming

Engage with the next generation of farmers through innovation, education, careers and emerging agricultural technologies.

Beef & dairy

Beef and Dairy

Showcase your business to livestock farmers investing in productivity, animal health, nutrition and farm efficiency.

icon business

Business Services

Reach farm businesses looking for finance, insurance, software, consultancy and professional support services.

forestry

Forestry

Meet forestry professionals, contractors and landowners investing in woodland management, equipment and sustainable forestry.

icon retail

Retail

Reach thousands of farmers and agricultural professionals seeking practical, high-quality clothing, footwear and lifestyle products built for everyday farm life.

LAMMA

LAMMA

Discover the UK's leading agricultural machinery showcase and position your brand in front of thousands of farmers, contractors and industry professionals.

croptec

Croptec

Engage with progressive arable growers exploring precision farming, crop management and agricultural technology.

LCA

Low Carbon Agriculture

Connect with farmers adopting renewable energy, carbon reduction and sustainable land management solutions.