Sponsors & Supporters

The LAMMA Show is proud to work alongside a network of valued sponsors, industry partners, and supporting organisations who help make the UK's leading agricultural machinery and technology event possible.

We are delighted to recognise and thank each of our sponsors and supporters for their ongoing commitment to the agricultural community and to the success of LAMMA.

Registration Sponsor

Kramp

Kramp

With over 70 years of experience, our aim at Kramp is to keep farmers farming. Working with our network of dealers, we supply over 500,000 parts and accessories the very next day, either to dealerships or straight to farms. Sign up for a dealer account or a farmer account at kramp.com to order 24/7. As well as agriculture, Kramp also service the forestry, grasscare and construction industries.

Innovation Award Sponsor

rural asset finance

Rural Asset Finance

RURAL ASSET FINANCE is a specialist direct lender to British rural businesses to help them fund, diversify and future-proof their farm-based business. Our decades of individual farming experience mean we understand its unpredictable day-to-day challenges, and work with you to achieve the future you want. Whether that’s machinery, vehicles, buildings or land, for food production, diversification, green energy, sustainability or anything else related to your farm, we offer bespoke finance packages to support any size project, all supported by our in-house fund management, credit and legal services. We are also proud to be named an exclusive delivery partner of the government’s British Business Bank.

Lanyard Sponsor

donaldsons logo

Donaldson

For more than 100 years, Donaldson has been solving customers' complex filtration needs. We serve customers in aerospace, agriculture, alternative power, bioprocessing, construction, food and beverage, manufacturing, power generation, and transportation. You cannot always see our products and technologies, but they are at work in hundreds of ways, from bulldozers to hearing aids, and from R&D laboratories to grain processing facilities. 

NAAC Lounge Sponsor

Everywhen

Everywhen

Everywhen is one of the UK’s largest insurance intermediaries. Our specialist farm insurance teams are dedicated to protecting farmers and their businesses against risk. We help farmers and agricultural contractors keep on working with the peace of mind that they are covered against unexpected events.

Partners

NSA

National Sheep Association (NSA)

The National Sheep Association (NSA) is a charitable organisation that works solely to support and champion the UK sheep sector. NSA represents the views and interests of sheep producers. Formed in 1892, it has a long and rich history. Membership underpins everything NSA does. Each member strengthens its mandate and increases influence when representing the sector to government and decisionmakers. Its vision is for a thriving sheep sector, is for those involved in sheep farming are knowledgeable, enthusiastic and committed to best practice. And for the wider public to recognise the vital contribution sheep make to society.  


 

RASE

The Royal Agricultural Society of England (RASE) - Partner

The Royal Agricultural Society of England (RASE) and Innovation for Agriculture (IfA) are at the forefront of the transition toward a sustainable, high-tech, and resilient farming industry. Through our flagship Farm of the Future programme, we bridge the gap between pioneering scientific research and practical on-farm application.

Our mission is to empower farmers and landowners with the tools to build a net-zero circular economy. By integrating cutting-edge AgTech - including robotics, precision data, and renewable on farm energy - with regenerative practices and soil health management, we demonstrate that productivity and environmental stewardship go hand-in-hand. Together, RASE and IfA are providing the blueprint for a modern agricultural landscape that is both profitable for the next generation and restorative for the planet.


 

Media Partners

FG

Farmers Guardian

We are the UK's largest agricultural information business, and since 1844 have been the trusted source of information for farmers. Today, we continue that legacy of quality information, while also serving as a connection hub for people, ideas, and inspiration for the entire agriculture industry.

The online home of Farmers Guardian and your main channel for agricultural-related digital content, FarmersGuardian.com brings together content from our portfolio of titles Farmers Guardian, Dairy Farmer, and Arable Farming, together with dedicated data, intelligence, tools, and information guides.

FG

African Agri Magazine

African Agri Magazine is Africa's premier agriculture magazine, which provides the updates of news and analysis on topical issues of national and international importance in agriculture. The magazine also analyses sectorial issues involving biotechnology, farm mechanization, seeds, fertilizers, farm credit, crop protection, horticulture, animal husbandry, food processing, agribusiness, research and extension, marketing, high-tech agriculture etc.

FARM24

farm24

#farm24 2026 is an enormous 24-hour digital celebration of British farming, bringing the countryside to life through real stories and real people. Across one day, farmers open their gates online to share authentic behind-the-scenes moments, from early morning milking to late-night harvesting, connecting consumers directly with the journey of their food.

By showcasing the dedication, innovation and passion within agriculture, #farm24 helps bridge the gap between farm and fork, building trust, raising awareness and inspiring a deeper appreciation for the farming community.

 

FG

Farming & Country Magazine

With coverage all over the UK, your advertising campaigns will reach your audience directly and conveniently. Built on a digital, subscriber platform every article, picture and advert is seen by our dedicated subscriber base with no waste, nor any paper environmental impact. 

Farm Contractor

Farm Contractor & Large Scale Farmer

For over 50 years, Farm Contractor & Large Scale Farmer has been the leading machinery journal, delivered to more than 8,000 agricultural contractors and large scale farms over 800 acres.

As the only publication dedicated to this market, we can deliver the latest news and updates directly to the end user, as well as in-depth on-farm machinery testing, analysis of key topics within the industry and coverage of events.


 

 

 

Agronomist & Arable Farmer

Agronomist & Arable Farmer

Farmers and agronomists are hungry for information and open to explore new thinking. Agronomist & Arable Farmer is the journal they can rely on for that information.

Our role is to inform farmers and their advisors about what is happening in the industry to help them make the right strategic and tactical decisions.

This is everything from the latest research or new farming systems, technology advances - to the thoughts of key opinion leaders or sharing the experiences of what other growers are doing themselves to drive crop performance and develop best practice techniques.