The Dairy & Beef Hub

As we build on the success of previous years, LAMMA 2027 will continue this incredible growth through showcasing the best in agricultural machinery, technology and equipment in one professional venue.

Powered with Farmers Guardian and Dairy Farmer, we are launching the Dairy & Beef Hub, the focal point of all things cattle at LAMMA.

Thousands of dairy and beef farmers are looking for the latest equipment, technology, and solutions to enhance their business.

With a world class venue, extensive marketing reach and an industry-leading event team, LAMMA has entered a league of its own.

In 2026:
✓ 11% of registrants were dairy farmers
✓ 38% of these managed herds of 300+
✓ 21% of registrants were beef farmers

There are a very limited number of spaces in the Dairy & Beef Hub for LAMMA 2027, so fill out your details and one of our team members will be in touch shortly.

 

DOWNLOAD THE SPONSORSHIP DOCUMENT (opens in a new tab)
DOWNLOAD THE POST SHOW REPORT (opens in a new tab)
DOWNLOAD THE EXHIBITOR BROCHURE (opens in a new tab)

 

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How will exhibiting benefit my company?

Customer potential

Top-class customer potential

 

40,000 attendees with 63% being the main decision maker or influencer on-farm. 38% of our attendees are farm business owners and 12% are contractors. 98% of 2023 exhibitors gathered new customer contacts, whilst 77% either took orders on their stand or expect positive post-show business.

Media coverage

Huge media coverage

 

Our marketing team will help you every step of the way in promoting your presence and LAMMA offers huge media coverage for your company. Our marketing campaign reached an audience of 6.7 million, with press coverage in 67 farming titles and a social media reach of 4.9 million, plus TV and radio coverage on BBC and ITV.

Networking

Unrivalled networking

 

LAMMA is where the farming industry connects to share ideas and showcase UK farming on a global scale. From manufacturers and suppliers to farmers and advisors, the business connections made at LAMMA are long-lasting, helping to grow your business and keep ahead of an ever-changing industry.

Who are LAMMA visitors?

Visitor Demographics

VD

purple  49% Arable Farmers

green  13% Grasslands

cyan  10% Sheep Farmers

orange  7% Dairy Farmers

red  6% Beef Farmers

darkblue  6% Pig Farmers

turq  6% Renewables

lime green 3% Other

Attendee Occupation

VD

purple  21% Farm worker

green  16% Contractor

cyan  15% Farm worker

orange  9% Other

red  8% Farm manager

darkblue  8% Engineer/mechanic

turq  7% Machine operator

lime green 5% Dealer/distributor

green 34 5% Procurement/buyer

green 54 3% Agronomists/advisor

yellowgreen 3% Manufacturer

Attendee Seniority

V

purple  29% Operative

green  26% Managerial

cyan  23% Director / CEO / Managing Director / Owner

orange  7% Executive

red  5% Supervisory

darkblue  5% Administrative

turq  5% Student

Dairy & Beef Hub Visitors

Don't just take our word for it, hear what our exhibitors have to say...

New Holland

Bednar

Kubota

Drone Ag

Valtra

Krone

Next steps?

Complete the stand enquiry form by clicking the button below and one of the team will be in touch.

They'll talk to you about your goals, why you're considering exhibiting at LAMMA and how we can work together to get the best return for your business

Apply for a stand (opens in a new tab)
Exhibitor Brochure (opens in a new tab)
Sponsorship Document (opens in a new tab)