Live demonstrations at LAMMA 2027

Get ready to witness the latest agricultural machinery and technology in action at the LAMMA 2027 Demo Zone! 

The LAMMA 2027 Demo Zone is where the industry comes to life.

Watch the latest agricultural machinery and technology perform in real conditions - live demonstrations showcasing equipment built to improve efficiency, productivity, and sustainability on farms of every scale.

No static displays. No sales pitches. Just machines doing what they do best.

Explore the timetable below to see what previous Demo Zones have looked like - and start planning your 2027 visit around it.

Don't miss your chance to see these machines in action!

View our previous timetable below!

What you'll experience in the LAMMA Demo Zone

Latest Product Launches & New Models

See exclusive new machinery and the latest innovations from renowned manufacturers, all showcased in Hall 4.

Live Machinery Demonstrations

Watch cutting-edge agricultural equipment in action, with manufacturers putting their machines through their paces across both days of the show.

Expert Insights from Manufacturers

Speak directly with product specialists and technical experts to learn more about machine capabilities, performance, and the latest advancements in agricultural technology.

2026 Demo Zone Exhibitors

Last Year's Schedule

Wednesday, 14 January 2026: 9.00am - 15.50pm Thursday, 15 January 2026: 9.00am - 15.50pm

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09:00
    Demo Zone (Hall 4)

    CASEIH

    Case IH will be demonstrating the AF10. A revolutionary combine series designed to maximise productivity through matched capacity and built-in technology.

    This series provides maximum crop flow through matched capacity, improved speed through increased horsepower and higher unload rates, and next-level connectivity with technology built at base, helping operations get more done with every engine hour.

09:20
    Demo Zone (Hall 4)
    Manitou
09:40
    Demo Zone (Hall 4)
    Malone
11:00
    Demo Zone (Hall 4)

    JCB

    We will be showcasing 3 of our agricultural machines through walkarounds and demonstrations. To show a range of products, we will be including the following:

    • JCB Fastrac 6300
    • JCB Loadall 555-70 AgriPro  
    • TM110 Agri 

    We have always understood that, when it comes to agricultural machinery, only the very greatest levels of performance and productivity will do. That is why we have developed specialised machinery like agricultural telehandlers, wheeled loaders and Fastrac tractors.

    JCB Fastrac 6300 -  Building on over 30 years of innovation, the Fastrac 6000 Series takes productivity to the next level. Redesigned from the ground up, the JCB Fastrac 6260 and 6300 are built with the fundamental Fastrac DNA at their core. The new models bring a new powertrain, cutting edge technology and unique features to enhance performance.  

    JCB Loadall 555-70 AgriPro  -  Designed to deliver comfort and safety without compromising on productivity and efficiency, the 555-70 JCB Telehandler is ready to meet the challenges of our customers. Built to give you maximum output and minimum downtime, this 5 tonne telehandler is engineered for bulk materials handling in muck, grain, straw and biomass applications.

    TM110 Agri -  A groundbreaking addition to our telescopic wheel loader range, the JCB TM110 redefines expectations for compact versatile machines.

11:30
    Demo Zone (2026)
    Butti
11:50
    Demo Zone (Hall 4)
    Actisweep
12:00
    Demo Zone (Hall 4)
    New Holland
12:20
    Demo Zone (Hall 4)

    can-am

    Can-Am will be demonstrating the Can-Am Outlander Electric ATV

    The Can-Am Outlander Electric is powered by Rotax’s E-Power powerpack, which is the same as the one that powers BRP’s electric motorcycles and snowmobiles, delivering 47 hp and 53 lb-ft of torque and up to 80 km (50 miles) of range in optimal conditions. It features instant throttle response, selectable ride modes (Normal, Sport, Work) and charges from 20 to 80 per cent in just 50 minutes using a Level 2 charger, so there is less downtime for the machine. In addition, it has the Can-Am DNA on full display with 830kg of towing capacity as well as the same carrying capacities of the Outlander HD5 and Outlander HD7, which are 55kg on the front and 109kg on the rear. It also has the ability to be customised to handle numerous jobs with the help of more than 120 accessories, which include the new LinQLite accessories, auxiliary lights with the new 10” LED bar and a complete cargo offering, to name but a few.

13:00
    Demo Zone (Hall 4)
    Malone
13:20
    Demo Zone (Hall 4)
    Actisweep
13:40
    Demo Zone (Hall 4)

    can-am

    Can-Am will be demonstrating the Can-Am Outlander Electric ATV

    The Can-Am Outlander Electric is powered by Rotax’s E-Power powerpack, which is the same as the one that powers BRP’s electric motorcycles and snowmobiles, delivering 47 hp and 53 lb-ft of torque and up to 80 km (50 miles) of range in optimal conditions. It features instant throttle response, selectable ride modes (Normal, Sport, Work) and charges from 20 to 80 per cent in just 50 minutes using a Level 2 charger, so there is less downtime for the machine. In addition, it has the Can-Am DNA on full display with 830kg of towing capacity as well as the same carrying capacities of the Outlander HD5 and Outlander HD7, which are 55kg on the front and 109kg on the rear. It also has the ability to be customised to handle numerous jobs with the help of more than 120 accessories, which include the new LinQLite accessories, auxiliary lights with the new 10” LED bar and a complete cargo offering, to name but a few.

14:00
    Demo Zone (Hall 4)

    JCB

    We will be showcasing 3 of our agricultural machines through walkarounds and demonstrations. To show a range of products, we will be including the following:

    • JCB Fastrac 6300
    • JCB Loadall 555-70 AgriPro  
    • TM110 Agri 

    We have always understood that, when it comes to agricultural machinery, only the very greatest levels of performance and productivity will do. That is why we have developed specialised machinery like agricultural telehandlers, wheeled loaders and Fastrac tractors.

    JCB Fastrac 6300 -  Building on over 30 years of innovation, the Fastrac 6000 Series takes productivity to the next level. Redesigned from the ground up, the JCB Fastrac 6260 and 6300 are built with the fundamental Fastrac DNA at their core. The new models bring a new powertrain, cutting edge technology and unique features to enhance performance.  

    JCB Loadall 555-70 AgriPro  -  Designed to deliver comfort and safety without compromising on productivity and efficiency, the 555-70 JCB Telehandler is ready to meet the challenges of our customers. Built to give you maximum output and minimum downtime, this 5 tonne telehandler is engineered for bulk materials handling in muck, grain, straw and biomass applications.

    TM110 Agri -  A groundbreaking addition to our telescopic wheel loader range, the JCB TM110 redefines expectations for compact versatile machines.

14:30
    Demo Zone (2026)
    BUTTI
15:10
    Demo Zone (Hall 4)

    CASEIH

    Case IH will be demonstrating the AF10. A revolutionary combine series designed to maximise productivity through matched capacity and built-in technology.

    This series provides maximum crop flow through matched capacity, improved speed through increased horsepower and higher unload rates, and next-level connectivity with technology built at base, helping operations get more done with every engine hour.

15:30
    Demo Zone (Hall 4)
    Manitou
15:50
    Demo Zone (Hall 4)
    New Holland
16:10
    Demo Zone (Hall 4)
    Actisweep
09:00
    Demo Zone (Hall 4)

    CASEIH

    Case IH will be demonstrating the AF10. A revolutionary combine series designed to maximise productivity through matched capacity and built-in technology.

    This series provides maximum crop flow through matched capacity, improved speed through increased horsepower and higher unload rates, and next-level connectivity with technology built at base, helping operations get more done with every engine hour.

09:20
    Demo Zone (Hall 4)
    Manitou
09:40
    Demo Zone (Hall 4)
    Malone
11:00
    Demo Zone (Hall 4)

    JCB

    We will be showcasing 3 of our agricultural machines through walkarounds and demonstrations. To show a range of products, we will be including the following:

    • JCB Fastrac 6300
    • JCB Loadall 555-70 AgriPro  
    • TM110 Agri 

    We have always understood that, when it comes to agricultural machinery, only the very greatest levels of performance and productivity will do. That is why we have developed specialised machinery like agricultural telehandlers, wheeled loaders and Fastrac tractors.

    JCB Fastrac 6300 -  Building on over 30 years of innovation, the Fastrac 6000 Series takes productivity to the next level. Redesigned from the ground up, the JCB Fastrac 6260 and 6300 are built with the fundamental Fastrac DNA at their core. The new models bring a new powertrain, cutting edge technology and unique features to enhance performance.  

    JCB Loadall 555-70 AgriPro  -  Designed to deliver comfort and safety without compromising on productivity and efficiency, the 555-70 JCB Telehandler is ready to meet the challenges of our customers. Built to give you maximum output and minimum downtime, this 5 tonne telehandler is engineered for bulk materials handling in muck, grain, straw and biomass applications.

    TM110 Agri -  A groundbreaking addition to our telescopic wheel loader range, the JCB TM110 redefines expectations for compact versatile machines.

11:30
    Demo Zone (Hall 4)
    BUTTI
11:50
    Demo Zone (Hall 4)
    Actisweep
12:00
    Demo Zone (Hall 4)
    New Holland
12:20
    Demo Zone (Hall 4)

    can-am

    Can-Am will be demonstrating the Can-Am Outlander Electric ATV

    The Can-Am Outlander Electric is powered by Rotax’s E-Power powerpack, which is the same as the one that powers BRP’s electric motorcycles and snowmobiles, delivering 47 hp and 53 lb-ft of torque and up to 80 km (50 miles) of range in optimal conditions. It features instant throttle response, selectable ride modes (Normal, Sport, Work) and charges from 20 to 80 per cent in just 50 minutes using a Level 2 charger, so there is less downtime for the machine. In addition, it has the Can-Am DNA on full display with 830kg of towing capacity as well as the same carrying capacities of the Outlander HD5 and Outlander HD7, which are 55kg on the front and 109kg on the rear. It also has the ability to be customised to handle numerous jobs with the help of more than 120 accessories, which include the new LinQLite accessories, auxiliary lights with the new 10” LED bar and a complete cargo offering, to name but a few.

13:00
    Demo Zone (Hall 4)
    Malone
13:20
    Demo Zone (Hall 4)
    Actisweep
13:40
    Demo Zone (Hall 4)

    can-am

    Can-Am will be demonstrating the Can-Am Outlander Electric ATV

    The Can-Am Outlander Electric is powered by Rotax’s E-Power powerpack, which is the same as the one that powers BRP’s electric motorcycles and snowmobiles, delivering 47 hp and 53 lb-ft of torque and up to 80 km (50 miles) of range in optimal conditions. It features instant throttle response, selectable ride modes (Normal, Sport, Work) and charges from 20 to 80 per cent in just 50 minutes using a Level 2 charger, so there is less downtime for the machine. In addition, it has the Can-Am DNA on full display with 830kg of towing capacity as well as the same carrying capacities of the Outlander HD5 and Outlander HD7, which are 55kg on the front and 109kg on the rear. It also has the ability to be customised to handle numerous jobs with the help of more than 120 accessories, which include the new LinQLite accessories, auxiliary lights with the new 10” LED bar and a complete cargo offering, to name but a few.

14:00
    Demo Zone (Hall 4)

    JCB

    We will be showcasing 3 of our agricultural machines through walkarounds and demonstrations. To show a range of products, we will be including the following:

    • JCB Fastrac 6300
    • JCB Loadall 555-70 AgriPro  
    • TM110 Agri 

    We have always understood that, when it comes to agricultural machinery, only the very greatest levels of performance and productivity will do. That is why we have developed specialised machinery like agricultural telehandlers, wheeled loaders and Fastrac tractors.

    JCB Fastrac 6300 -  Building on over 30 years of innovation, the Fastrac 6000 Series takes productivity to the next level. Redesigned from the ground up, the JCB Fastrac 6260 and 6300 are built with the fundamental Fastrac DNA at their core. The new models bring a new powertrain, cutting edge technology and unique features to enhance performance.  

    JCB Loadall 555-70 AgriPro  -  Designed to deliver comfort and safety without compromising on productivity and efficiency, the 555-70 JCB Telehandler is ready to meet the challenges of our customers. Built to give you maximum output and minimum downtime, this 5 tonne telehandler is engineered for bulk materials handling in muck, grain, straw and biomass applications.

    TM110 Agri -  A groundbreaking addition to our telescopic wheel loader range, the JCB TM110 redefines expectations for compact versatile machines.

14:30
    Demo Zone (Hall 4)
    butti
15:10
    Demo Zone (Hall 4)

    CASEIH

    Case IH will be demonstrating the AF10. A revolutionary combine series designed to maximise productivity through matched capacity and built-in technology.

    This series provides maximum crop flow through matched capacity, improved speed through increased horsepower and higher unload rates, and next-level connectivity with technology built at base, helping operations get more done with every engine hour.

15:30
    Demo Zone (Hall 4)
    Manitou
15:50
    Demo Zone (Hall 4)
    New Holland