Tuesday 7th & Wednesday 8th January 2020

NEC, Birmingham

Lamma 18


2019 Headline Sponsor 

Headline sponsor AFP

Founded in 2014, Asset Finance Partners Ltd (“AFP”) is the exclusive Agriculture and Rural Finance arm for Prudential’s M&G subsidiary.

We provide funding solutions across the full spectrum of sectors in the industry including but not limited to:

  • Livestock
  • Equipment, Machinery & Vehicles
  • Sheds & Infrastructure
  • Renewables
  • Land
  • Diversification
  • Equity Release


Given the size, structure and stability of our funding lines, AFP is positioned to offer your business unique funding solutions. If needed, AFP can tailor a single package for your business which covers multiple sectors and asset types. AFP can also offer best-in-class LTVs, and in certain instances, fixed term duration on finance packages of up to 25 years.

AFP also offers bespoke Livestock funding allowing release of cash against the value of livestock on a revolving basis.

Reasons Farmers Use AFP

  • Friendly face-to-face visits for a straightforward personal service
  • Independent funder dedicated exclusively to the UK agricultural industry
  • Tailored finance solutions based on a sound understanding of your business
  • Long term funding solutions
  • Our Team has over 100 years of experience in the UK agricultural industry


How AFP Can Help Your Business

  • Acquire new equipment to help run your business more efficiently
  • Supplement working capital requirements by releasing cash tied up in assets including Livestock
  • Reliable, sustainable, budgeted form of funding


Our People Build Long Term Relationships

Our people originate from the UK agricultural industry. In addition to their strong knowledge of our finance solutions and the UK agricultural industry, our people take the time to get to know the businesses they are working with before offering financial solutions that are suited to you. Our people are on hand to support your business, making it run more efficiently and more profitably.


Farm Safety Zone 

Safety Revolution logo

Safety Revolution have specialised in agricultural health and safety on farms, estates and agri- businesses across Britain since 2004.

With offices in Witney and Hungerford, our consultants operate throughout the UK, providing bespoke health and safety solutions. We offer a wide range of services including health and safety, CoSHH, CDM and fire risk assessments, as well as HR services and training.

We work with our clients to change the culture of their staff and business. We are passionate about changing the perception of health and safety in agriculture and are delighted to be sponsoring the Farm Safety Zone at the LAMMA event this year.

"We had a busy stand right from the word go, visitors were engaged by what we had to show them. I think LAMMA has been re-established as a more comfortable, more accessible ‘must attend’ show." Adrian Winnett, Argo Tractors

How to get there

National Exhibition centre

Birmingham, B40 1NT, UK



Media partners

  • Farmers Guardian

Digital Media Partner

  • Farmers Guardian