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Why Exhibit?

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Be part of something bigger

LAMMA is the place where UK machinery come to do business.

As we build on the success of previous years, LAMMA 2027 will continue this incredible growth through showcasing the best in agricultural machinery, technology and equipment in one professional venue.

20 - 21 January 2027, NEC, Birmingham

Put your machinery in front of buyers ready to invest.

Whether a leading manufacturer or a smaller agricultural engineering and machinery company, exhibiting at LAMMA can help you achieve your goals.

The opportunities to network with direct customers, introduce new products, or educate visitors about new techniques is unrivalled. LAMMA is the largest show in the UK of its kind.

With a world class venue, extensive marketing reach and an industry-leading event team, LAMMA has entered a league of its own.

In 2026 we:
✓ Sold out to over 800+ exhibitors
✓ Attracted thousands of high quality visitors
✓ Helped our clients generate millions of pounds worth of business

There are a very limited number of spaces remaining to exhibit. To find out more information, enquire about a stand below and one of our team will be in touch.


Download the sponsorship document

Download The Post Show Report


Download The Exhibitor Brochure

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Who are LAMMA visitors?

Visitor Demographics

lamma stats

purp 33% Arable Farmers

green 26% Beef Farmers

cyan  20% Mixed Farmers

yellow 18% Sheep Farmers

red 13% Dairy Farmers

cyan 4% Pig Farmers

turq 4% Renewables

Attendee Occupation

lamma stats

purp 23% Farm Owner

green 23% Farm Worker

cyan  21% Contractor

yellow 11% Farm Manager

cyan 9% Engineer / Mechanic

red 9% Machine Operator

turq 3% Agronomist

Attendee Seniority

LAMMA stats

purp 29% Operative

green 26% Managerial

cyan  23% Director / CEO / Managing Director / Owner

yellow 7% Executive

red 5% Supervisory

cyan 5% Administrative

turq 5% Student

How will exhibiting benefit my company?

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Customer potential

Top-class customer potential

40,000 attendees with 63% being the main decision maker or influencer on-farm. 38% of our attendees are farm business owners and 12% are contractors. 98% of 2023 exhibitors gathered new customer contacts, whilst 77% either took orders on their stand or expect positive post-show business.

View Attendee Demographics

Media coverage

Huge media coverage

Our marketing team will help you every step of the way in promoting your presence and LAMMA offers huge media coverage for your company. Our marketing campaign reached an audience of 6.7 million, with press coverage in 67 farming titles and a social media reach of 4.9 million, plus TV and radio coverage on BBC and ITV.

View Marketing Report

Networking

Unrivalled networking

LAMMA is where the farming industry connects to share ideas and showcase UK farming on a global scale. From manufacturers and suppliers to farmers and advisors, the business connections made at LAMMA are long-lasting, helping to grow your business and keep ahead of an ever-changing industry.

View Show Features

Don't just take our word for it, hear what our exhibitors have to say...

Deutz Fahr

Tafe UK

Hutchinsons

Bednar

Ifor Williams

Farm Tech Supplies

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