As we build on the success of previous years, LAMMA 2027 will continue this incredible growth through showcasing the best in agricultural machinery, technology and equipment in one professional venue.
20 - 21 January 2027, NEC, Birmingham

Be part of something bigger
Whether a leading manufacturer or a smaller agricultural engineering and machinery company, exhibiting at LAMMA can help you achieve your goals.
The opportunities to network with direct customers, introduce new products, or educate visitors about new techniques is unrivalled. LAMMA is the largest show in the UK of its kind.
With a world class venue, extensive marketing reach and an industry-leading event team, LAMMA has entered a league of its own.
In 2026 we:
✓ Sold out to over 800+ exhibitors
✓ Attracted thousands of high quality visitors
✓ Helped our clients generate millions of pounds worth of business
There are a very limited number of spaces remaining to exhibit. To find out more information, enquire about a stand below and one of our team will be in touch.
Download the sponsorship document
Who are LAMMA visitors?
How will exhibiting benefit my company?

40,000 attendees with 63% being the main decision maker or influencer on-farm. 38% of our attendees are farm business owners and 12% are contractors. 98% of 2023 exhibitors gathered new customer contacts, whilst 77% either took orders on their stand or expect positive post-show business.

Our marketing team will help you every step of the way in promoting your presence and LAMMA offers huge media coverage for your company. Our marketing campaign reached an audience of 6.7 million, with press coverage in 67 farming titles and a social media reach of 4.9 million, plus TV and radio coverage on BBC and ITV.

LAMMA is where the farming industry connects to share ideas and showcase UK farming on a global scale. From manufacturers and suppliers to farmers and advisors, the business connections made at LAMMA are long-lasting, helping to grow your business and keep ahead of an ever-changing industry.
Don't just take our word for it, hear what our exhibitors have to say...