17th & 18th January 2018

East of England showground, Peterborough

Lamma 18


2018 Headline Sponsor 

Headline sponsor AFP

Founded in 2014, Asset Finance Partners Ltd (“AFP”) is the exclusive agriculture and rural asset finance arm for Prudential’s M&G subsidiary. Our mandate covers a wide spectrum of sectors from Agriculture and Renewables to hard assets like Equipment, Machinery and Vehicles. Given the size, structure and stability of our funding lines, AFP is positioned to offer your business unique funding solutions. If needed, AFP can tailor a single package for your business which covers multiple sectors and asset types. Additionally, provided sufficient surety, AFP can offer best-in-class LTVs, and in certain instances, fixed term duration on finance packages of up to 25 years. Lastly, AFP can offer equity release programs for your business as well.

The Main Reasons Farmers Use AFP

  • Friendly face-to-face visits for a simple, straightforward personal service to understand your business.
  • Independent principal funder focused on and dedicated to the UK agricultural industry.
  • Tailored finance solutions based on a sound understanding of your business and its seasonality.
  • Our Team has over 100 years of collective experience servicing the UK agricultural industry.

How AFP Can Help Your Business

  • Acquire new equipment to help run your business more efficiently.
  • Supplement working capital requirements of the business by releasing cash tied up in assets.
  • Complementary funding source to help preserve your working capital.
  • Reliable, sustainable, budgeted form of funding.

Our People Build Long Term Relationships

Our people originate from the UK agricultural industry. In addition to their strong knowledge of our finance solutions and the UK agricultural industry, our people take the time to get to know the businesses they are working with before offering financial solutions that are suited to you. Our people are on hand to support your business, making it run more efficiently and more profitably.


LAMMA Innovation Awards 


We believe business across borders can be less complex. At Firma Foreign Exchange, our international payment and currency specialists offer you world class service, regardless of how big or small your business is. Established in 1998, Firma has grown to be become a global company, with locations around the world. We put the world’s currencies to work, how you want, when you want, no matter where your money is going. We are trusted to move more than $10 Billion in payments around the world safely and securely for our clients. All our clients have a dedicated full-time specialist, monitoring every possible element that can affect their currency, to ensure they get a competitive exchange rate anywhere in the world, every time. Currency exchange can be complicated. Let us keep it simple so you can get the most out of your time and money.

Farm Safety Zone 

Safety Revolution logo

Safety Revolution have specialised in agricultural health and safety on farms, estates and agri- businesses across Britain since 2004.

Based in Witney, our consultants operate throughout the UK, providing bespoke health and safety solutions. We offer a wide range of services including health and safety, CoSHH, CDM and fire risk assessments, as well as HR services and training.

We work with our clients to change the culture of their staff and business. We are passionate about changing the perception of health and safety in agriculture and are delighted to be sponsoring the Farm Safety Zone at the LAMMA event this year.

"We will reap the rewards from coming to LAMMA. Lots of leads, lots of requests for special orders, and building our profile has been something that has stood out for us exhibiting at LAMMA. I don't think you can put a monetary value on that at all." James Hudson, Director, JF Hudson (First time LAMMA exhibitor)

How to get there

East of England showground

Peterborough, PE2 6XE, UK

A free Shuttle bus service will run between Peterborough train station and the East of England Showground.  The service starts at 7am on both days, with the final bus leaving the showground at 5pm to return to the station, subject to local traffic conditions.


Headline sponsor

  • AFP

Innovation Awards sponsor

  • AFP

Farm Safety Zone sponsor

  • AFP

Media partners

  • Farmers Guardian
  • The farming forum