17th & 18th January 2018

East of England showground, Peterborough

Lamma 18


Do you want to be involved in the UK's largest trade show?

LAMMA is the UK’s largest annual trade show with an impressive list of over 850 exhibitors and still growing. It is the show in the agricultural calendar not to be missed.

We encourage all types of machinery and agricultural service companies to exhibit at LAMMA, with a wide ranging variety of indoor and outdoor stands available at an affordable price, with increased exposure to your core demographic of 40,000 farmers over two days.

Audience stats 

Find out more about our visitor demographics and who you can expect to see on stand during the event 

Audience stats 

Why you should exhibit

Exhibit brochure

Read more about how you can be involved in LAMMA and the many positives that it can have on your organisation

View Brochure

Features and benefits 

Engage with the right audience: Over 75% of our exhibitors rated the quality of visitors to their stand as good or excellent, with over 50% of our audience being the main decision maker on farm. 

Brand exposure: Benefit from a six month marketing campaign across our social media platforms to a highly engaged farming audience. By exhibiting at LAMMA you will your brand will be exposed to 50,000 cm2 of press coverage, with an audience of almost 3 million and a PR value of £246,358.

Location: Strong central location with purpose built agricultural exhibition space across a 125 acre site with 1.5 million square feet of indoor and outdoor stands, providing ideal opportunity to showcase your exhibits. 

Coverage: Launch new products and extend your brand exposure by sending us your news and press releases.

Stand options 


With dedicated zoned halls, indoor stands spaces start from 3m x 3m space only and shell scheme options. 


Our outdoor stand space hosts an array of tractors, combines and machinery. Outdoor space only options provide you with the opportunity  to add your own personal touch and build your own stand design.

For more information or to discuss exhibiting at LAMMA ‘18, please contact:

Nicky Hunt, Sales Executive 

Tel: 07971 666371

Email: nicky.hunt@briefingmedia.com

"“The show continues to be the event “to do business” and we have a huge number of enquiries and new business to now write, having spent time directly with the farming community and listening to their requirements for the near future.” Matthew Smart, Head of Asset Finance, Asset Finance Partners (Headline Sponsor)

How to get there

East of England showground

Peterborough, PE2 6XE, UK

A free Shuttle bus service will run between Peterborough train station and the East of England Showground.  The service starts at 7am on both days, with the final bus leaving the showground at 5pm to return to the station, subject to local traffic conditions.


Headline sponsor

  • AFP

Innovation Awards sponsor

  • AFP

Farm Safety Zone sponsor

  • AFP

Media partners

  • Farmers Guardian
  • The farming forum