Tuesday 8th & Wednesday 9th January 2019

NEC, Birmingham

Lamma 18


Do you want to be involved in the UK's largest trade show?

LAMMA is the UK’s largest annual trade show with an impressive list of over 850 exhibitors and still growing. It is the show in the agricultural calendar not to be missed.

We encourage all types of machinery and agricultural service companies to exhibit at LAMMA, with a wide ranging variety of indoor and outdoor stands available at an affordable price, with increased exposure to your core demographic of 40,000 farmers over two days.

Audience stats 

Find out more about our visitor demographics and who you can expect to see on stand during the event 

Audience stats 

Why you should exhibit

Exhibit brochure

Read more about how you can be involved in LAMMA and the many positives that it can have on your organisation

View Brochure

Features and benefits 

Engage with the right audience: Over 75% of our exhibitors rated the quality of visitors to their stand as good or excellent, with over 50% of our audience being the main decision maker on farm. 

Brand exposure: Benefit from a six month marketing campaign across our social media platforms to a highly engaged farming audience. By exhibiting at LAMMA your brand will be exposed to 50,000 cm2 of press coverage, with an audience of almost 3 million and a PR value of £246,358.

Location: Strong central location with purpose built agricultural exhibition space, providing ideal opportunity to showcase your exhibits. 

Coverage: Launch new products and extend your brand exposure by sending us your news and press releases.

For more information or to discuss exhibiting at LAMMA ‘19, please contact:

Nicky Hunt, Account Manager 

Tel: 07971 666371

Email: nicky.hunt@briefingmedia.com

"This is an exciting move for the UKs leading agricultural event, especially for JCB as a British company. Holding LAMMA at the NEC will allow both us and other exhibitors to truly showcase our products in a central, under cover location with excellent transport links." Louise Hemmings, Marketing Specialist, JCB Agriculture

How to get there

National Exhibition centre

Birmingham, B40 1NT, UK



Media partners

  • Farmers Guardian