Tuesday 7th & Wednesday 8th January 2020

NEC, Birmingham

Lamma 19

Why Exhibit

Why Exhibit?

LAMMA is well attended and the large number of exhibitors attracts a mix of visitors across all farming sectors. As LAMMA moves to the NEC for 2019, the show will continue to be the UK's premier indoor agricultural event. 

LAMMA is the event “to do business” and many of those exhibiting comment on not just on the numbers of people visiting their stands, but the quality of the conversation they were having,  resulting in plenty of sales and strong leads across the exhibition hall.

The 2019 event will build on the reputation earned over more than 30 years. We encourage all types of machinery and agricultural service companies to exhibit, with a wide variety of indoor stands available at an affordable price, with increased exposure to your core demographic of 40,000 farmers over two days.

For more information about our audience, see the LAMMA 2018 marketing presentation for all the key stats from our six month multi-channel marketing campaign. 

Benefit from enhanced coverage across the AgriBriefing platforms with our Media Packages. Find out more and book yours here.

Exhibitor Brochure

As part of your stand booking, all our exhibitors will receive access to our highly engaged marketing platforms and editorial opportunities.

View 2019 exhibitor brochure

Sponsorship Brochure

To give you the best possible opportunity to maximise your return on investment, LAMMA offers a wide variety of sponsorship opportunities.

View 2019 sponsorship brochure

For more information or to discuss exhibiting at LAMMA ‘19, please contact:

Nicky Hunt, Account Manager 

Tel: 07971 666371

Email: nicky.hunt@briefingmedia.com

Hear from our exhibitors and visitors...


Claydon Drills


Griff Chains

Naylor Flowers


Jono Dixon



Same Deutz Fahr

Syngenta UK

TRP Imports


"We had a busy stand right from the word go, visitors were engaged by what we had to show them. I think LAMMA has been re-established as a more comfortable, more accessible ‘must attend’ show." Adrian Winnett, Argo Tractors

How to get there

National Exhibition centre

Birmingham, B40 1NT, UK



Media partners

  • Farmers Guardian

Digital Media Partner

  • Farmers Guardian