In defence of farmers: debunking
agriculture’s greatest myths
📅 Tuesday 10th January
⏰ 2:30pm - 3:15pm

Andrew Ward MBE, Founder of Forage Aid
Andrew Ward, also known as “Wardy” is an arable farmer from Lincolnshire, farming nearly 2,000 acres of crops. Farming all his life, he has extensive knowledge of the agricultural industry. He owns and presents Wardy’s Weekly Waffle via his own YouTube channel. The aim of this? To spread positive messages about the agri industry far and wide.
Topic overview:
British farmers work to some of the highest standards in the world. But media reports and activists can paint farmers in a negative light, holding them accountable for global issues and at times representing them unfairly. We often hear:
“Farmers don’t care about their animals”
“Farming is causing climate change”
“You can’t go into farming if you don’t have a farming background”
New research by The Farming Community Network has shown how a lack of public understanding and appreciation for farming can contribute to mental ill-health.
This session will debunk some of the popular myths that surround farming, giving farmers the opportunity to highlight the many ways they’re protecting the environment and the enormous work that goes into providing high-quality animal welfare. It will also showcase how agriculture is an industry that welcomes people from different backgrounds, including those taking their first steps into this challenging but immensely rewarding way of life.
Chair(s): Alex Phillimore (FCN) & Annie Winn (Addington Fund)
Other panel guests: Will Roobottom of Cowley Hill Farm and Anna Longthorp, a fourth-generation free-range pig farmer from Yorkshire.

Will Roobottom
- Silver Digital Innovator of the Year BFA 2021
- Pedigree Lleyn Sheep Farmer
- YouTube Blogger
Will is a young farmer based in Staffordshire. Coming from a farming background, he introduced a sheep flock onto the farm whilst being passionate about educating the public about real-life farming. Over the past 3 years, he has taken it upon himself to open up the farm on social media to show the behind the scenes action of his farming life.

Anna Longthorp
- Fourth-generation free-range pig farmer from Yorkshire
Anna set up her business “Anna’s Happy Trotters” 14 years ago and now supplies her free range pork directly to small independent businesses. She is incredibly passionate about the industry, highlighting the UK’s strong focus on animal welfare standards and environmental credentials which encourages British consumers, a nation of “Animal Lovers”, to consider where their food comes from.