The Exhibitor Blog

LAMMA Subpage

11 Aug 2019

Launching a new product? Five things you need to know

Rebecca Fearon
Launching a new product? Five things you need to know

We’re thrilled you’ve chosen LAMMA, the UK’s largest agricultural showroom to showcase your brand new launch. Whether it’s new machinery, new technology or an improved service, we’re here to help you shout as loud as possible about it and make sure it reaches as far and wide into the industry as possible.

Here’s the five things you need to do to ensure that we can help you:

Tell us and we’ll spread the word

Call or email Rebecca Fearon to let her know you’ll be launching something new at LAMMA so that we can help spread the word. If you have a press release, make sure you either upload it to the exhibitor zone or email it to Rebecca. We will forward your press release to our PR Consultant Robert Harris who will distribute it across his contacts too.


Tease your launch on social media/your website and emails

To build anticipation and interest around your launch, make sure you tease some snippets of info on your social media accounts, website and emails. Use pictures and video to show a small part of what will be on your stand at LAMMA and encourage people to come and see it for themselves!


Enter your launch into the Innovation Awards for free

Is your launch a new, innovative piece of kit or technology? Has your company developed something that breaks the mould? Why not enter the Innovation awards for free. Gold and silver medals will be awarded to the best and most ground-breaking products in each of the six categories and winners will gain extensive media coverage around their products through LAMMA, Farmers Guardian and FG Machinery.


Are you launching new future farming technology?

Showcase your VR/AR headsets, robotics, advanced, smart devices, GPS or autonomous systems in our brand new dedicated Farming 4.0 zone. This zone is designed to promote the UK farming industry on a global scale when it comes to innovative new technology that will play a fundamental role in sustaining the future of food production. Speak to Nicky Hunt, Sarah Whittaker Smith or Gareth Jones about participating. Various packages available including exhibition space, supporter and speaker packages.


Drop your press release off at the Press Office at LAMMA

To ensure your press release is seen by press at LAMMA, make sure you drop your press release off to the Press office, which will be located in the atrium.

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