An Agri-Food Marketing with Business Studies degree at Harper Adams University and Management Development Services (MDS) PGc in Food Marketing and Fresh Produce Management, together with work in lots of different businesses in various parts of the UK, gave Richard his grounding in realities and ambitions of contemporary farming.  He has been described as a dynamic personality with a progressive approach, combining being involved in farming organisations – locally to internationally – with hands-on life in a beef, cereals, Higher Level Stewardship and diversified family enterprise in Staffordshire.  PLAY @ Lower Drayton Farm is his Staffordshire family farm’s multi-award winning farm park attraction, set on Richard and his father’s 750-acre working farm.