Rebecca Geraghty is Managing Director of YAGRO, the farm and supply chain data and analytics specialists. She is a commercial leader with more than 20 years’ experience spanning agricultural data, innovation, regenerative farming and national-scale advisory programmes. Rebecca has delivered data platform sales for the Cabinet Office, Defra and the Environment Agency, and helped develop a global regenerative agriculture platform supporting 300,000+ farmers. She previously held senior technical and leadership roles at AHDB, including six years as Director of the Home-Grown Cereals Authority. Rebecca lives and works on her family livestock farm, keeping her perspective grounded in the realities of farming.