In his time at Frontier, Jim has worked across a number of technical and commercial roles. First, supporting the development of Frontier's MyFarm digital platform and more recently as seed business development manager, helping to drive the expansion of Frontier's market-leading seed business. Over the past 18 months, Jim has led the evolution and expansion of Frontier's sustainable supply chain programmes, through which farmers receive private funding for implementing sustainable crop production practices. In his new role he is responsible for the development of customer propositions across the Frontier business, designed to meet the changing needs of - and deliver value to - both farm and supply chain customers.