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Amy Fry

Amy Fry

Rural Business Coach and Facilitator, National Federation of Young Farmers' Clubs

Amy has over two decades of experience in the food and farming industry, having held diverse commercial roles within the dairy sector. In 2019 she qualified as a Business Coach and more recently, she served as the Sustainable Supply Chain Adviser for the NFU, where she developed her understanding of the acute challenges confronting farmers amidst evolving agricultural subsidies, policy reforms, and societal and environmental shifts. Amy's journey has led her to specialise in supporting farming families in navigating transition and fostering sustainable succession within their businesses. Amy now integrates her industry knowledge with her coaching and facilitation skills to guide, empower and inspire farming families towards planning for a resilient future for their businesses.

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