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22 Dec 2022

What’s new for livestock farmers at LAMMA 2023?

LAMMA 2023 promises an attraction-packed return to the NEC, Birmingham on January 10th and 11th with an inspiring combination of well-loved features as well as new ones. Designed to shine the spotlight on industry innovation, highlights include many new product launches, the LAMMA Torques programme of seminars and the Demo Arena.


“We are delighted to be back to our traditional January dates for LAMMA 2023 and this year’s line-up is superb,” said Nichola Bell, Head of Events for Agriconnect which organises the show. “With more than 600 exhibitors, lots of product launches and exciting new features, LAMMA fans are in for a treat.”


Livestock producers looking for ideas and solutions will have plenty to consider including a range of handling solutions at P & D Engineering (Hall 6, stand 6.710) and David Ritchie (Hall 18, stand 18.700), alongside fencing technology without the need for fences with the innovative NoFence grazing technology (Hall 7, stand 7.946). Building design and cow comfort solutions will also feature with AgriKit, Roundhouse and Keenan Alltech showcasing products for feeding and housing livestock.


LAMMA is famous for being the UK launch pad for new innovations, technology and kit and this year is no different with Fendt, Unimog, Manitou and Mzuri amongst the manufacturers unveiling new machinery. To celebrate the range of new product launches at the show, organisers have developed a New Product Guide, outlining what’s new, and where you can find it.


With industry leading speakers and contributors, the LAMMA Torques (Hall 6, stand 6.740) programme of seminars and panel discussions (Hall 6, stand 6.740) will explore the issues on everyone’s minds mind this winter. Livestock farmers cannot afford to miss the Campaign for Better Silage (sponsored by Yara, Krone, Limagrain and Volac) session, which will impart top tops for maximising silage quality and quantity in 2023. The Keenan-Alltech sponsored Feed-Tech session (day two only) will explore the practical technologies engineered to improve efficiency from soil to stomach.  


The Future Farming Trail showcases technological advances and innovation from across the industry. Those of particular interest to the livestock sector include Te Pari Products which is keen to discuss its livestock handling equipment. Dutch manufacturer Kaweco will be highlighting the role of efficient machinery and effective use of data in slurry application. Minimising losses and maximising yield are the goal, it says.


Other trail participants include farm management software solutions company Farmplan and machinery manufacturer Merlo UK, which will be revealing its latest offerings, while UK Gaiago will discuss soil analysis and use of data for decision making. Visitors can find a full list and trail map in the LAMMA Showguide.


Contractors shouldn’t miss networking opportunities in the National Association of Agricultural Contractors (NAAC) Contractors Lounge available over both days at the show.  Sponsored by Fendt, the lounge (Hall 12, stand 12.460) offers a warm welcome to any existing or aspiring contractors. Hosted by NAAC experts, visitors can tap into advice and guidance on issues such as safety and transport, see a demonstration of its contractor calculating tool or discuss the Assurance Standard for Contractors.


For the first time LAMMA will be hosting live demonstrations in its Demo Arena in Hall 18, stand 18.400. This will include new launches including tractors, ATVs and more, plus the latest kit powered by alternative fuel.


In the Health and Wellbeing Zone, farmers can get their own ‘kit’ checked out, with a personal health MOT. Prioritising physical and mental health – of yourself and others – is the focus of the new zone organised by the Farming Help charities (Hall 9, stand 9.530). Representatives from Addington Fund, the Farming Community Network (FCN) and Forage Aid will be on hand to offer information, signposting and support and are also holding panel discussions on both afternoons of the show. NHS AgriHealth Matters will also be on-site on day one of the show offering health checks and ‘flu vaccinations.


Register for your FREE ticket here!


Kramp logo

Registration Sponsor

Safety Revolution

NAAC Lounge Sponsor

DITAgri Tech Centres

Agri-Tech and Export Advice Centre

FCN logo

Charity Partner


Innovation Award Sponsors