Tuesday 8th & Wednesday 9th January 2019

NEC, Birmingham

LAMMA announces three-year sponsorship deal with Asset Finance Partners

LAMMA announces three-year sponsorship deal with Asset Finance Partners

13 July 2016

Asset Finance Partners (AFP) is honoured and excited to announce it has agreed a new three-year plan with LAMMA as headline sponsor of the LAMMA show from 2017.


LAMMA is the agricultural industry’s premier event for ‘doing business’. AFP are looking forward to welcoming old, existing and new customers alike to the show.


Matthew Smart, Head of Asset Finance for AFP says “We are proud to be associated with the long tradition of LAMMA and the commercial nature of this show”.


“With a complete range of industry-leading manufacturers, suppliers and service providers on hand exhibiting their latest innovations, LAMMA provides the perfect opportunity for farmers of all types, sizes and backgrounds to look at and learn more about the very latest developments in agricultural equipment and services”.


“We look forward to contributing to another successful LAMMA in 2017 and are proud to have been selected as headline sponsor for such an influential event for the next three years.”

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"Fendt are extremely excited about the move of the LAMMA Show to the NEC in 2019. This will bring the show to a new level, which is needed for the Agricultural Industry. Allowing us to launch new products alongside our existing portfolio and to meet existing and new customers within a much improved environment." Richard Miller, Marketing manager - Fendt - UK & Ireland

How to get there

National Exhibition centre

Birmingham, B40 1NT, UK



Media partners

  • Farmers Guardian

Digital Media Partner

  • Farmers Guardian