Tuesday 7th & Wednesday 8th January 2020

NEC, Birmingham

LAMMA 2016: the sun shines on a highly successful event

LAMMA 2016: the sun shines on a highly successful event

28 January 2016

A brief but very welcome respite from the wet and windy weather, which has plagued many parts of the country over recent months, coincided with the two days of the UK’s largest farm machinery and services showcase, the 35th LAMMA Show. The event which took place at the East of England Showground at Peterborough, between the 20th & 21st January, once again attracted record crowds of farmers and contractors from across the UK and further afield who were able to browse over 850 stands displaying machinery, crop protection equipment and supplies and a wide range of associated farm business services.

With farm commodity prices in serious decline over recent months and delays in the receipt of Basic Payment Scheme (BPS) payments, many exhibitors at the Show were looking at the event as a means of assessing their business prospects for the coming year. In times of hardship farming businesses do what they do best, they look for means of reducing the unit cost of production, either by looking for new ideas, critically analysing expenditure or seeking the best means of financing essential purchases. With this in mind, both farmers and machinery manufacturers said visitors were still looking to invest in cost cutting measures to improve their profitability and help them ride out the current commodity downturn.

However, the launch of a raft of new products from tractors through crop sprayers and cultivation equipment to crop monitoring and store control equipment, exhibited by a wide range of companies from both the UK and overseas meant that the more than 40,000 visitors attending the event had plenty to attract their attention.

From the number of visitors on the stands it became clear that there was an appetite to do business, various exhibitors reported good interest from potential customers whilst also taking a number of orders. There were also many requests for further contact or to arrange on-farm demonstrations of items of machinery during the appropriate usage season.

The lack of any significant traffic problems and the up-beat messages from both exhibitors and visitors made the 35th LAMMA Show a great success. LAMMA’s sister event CropTec 2016, the technical event for the arable farming sector, will take place at the East of England Showground at Peterborough on 29th & 30th November 2016 and LAMMA 2017 will take place at the same venue on 18th & 19th January 2017

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"We had a busy stand right from the word go, visitors were engaged by what we had to show them. I think LAMMA has been re-established as a more comfortable, more accessible ‘must attend’ show." Adrian Winnett, Argo Tractors

How to get there

National Exhibition centre

Birmingham, B40 1NT, UK



Media partners

  • Farmers Guardian

Digital Media Partner

  • Farmers Guardian