Tuesday 7th & Wednesday 8th January 2020

NEC, Birmingham



22 January 2015

Britain’s farmers flocked to Peterborough yesterday for the first day of LAMMA’15 to see the latest agricultural technology.

More than 20,000 people visited the event at the East of England Showground on Wednesday with another 20,000 expected again today (Thursday). Those visitors were able to experience the latest farm equipment from nearly 1,000 exhibitors from across the UK and Europe.

The number of visitors, the 125 acre site and 1.5 million square feet of exhibition space makes LAMMA the largest annual trade show in any industry in the UK.

“The feedback we’ve had from visitors and exhibitors has been tremendous,” says Rupert Levy, director of Briefing Media who organise the event.

“There is nowhere else that you can see such a range of machinery and technology from across the UK’s agricultural sectors. What people love about LAMMA is that you can visit stands demonstrating the latest hi-tech combines right through to stands that sell essential workshop tools and supplies. This year visitors have appreciated the fact that the show is split into clearly defined areas covering all aspects of farming and countryside management. Meanwhile, the use of kilometres of metal flooring has kept the site dry and clear.”

“The move to Peterborough has also meant that there is the space to show off that machinery at a venue that is easy to access from anywhere in the country.”

Frank Sekula, the Managing Director of Agribank, the headline sponsor of LAMMA’15, praised the event for its quality:

“LAMMA’15 is ideal for us as it has allowed us to have some very serious business conversations with a wide range of farmers. We pride ourselves in being able to offer competitive loans for farmers quickly and efficiently and that is just what the visitors to LAMMA are after as they develop their businesses.”


Horsch wins top LAMMA Award

On Wednesday evening the LAMMA’15 Innovation Awards, sponsored by Swedish Steel and organised by the Lincolnshire Agricultural Machinery Manufacturers who started the LAMMA event in 1982 were announced.

The winners were:

Best New Product or Innovation at LAMMA’15

Horsch UK’s Leeb BoomControl Pro (www.horsch.com)

Best New Product of Innovation (Mechanical – Crop Production Equipment)


Horsch UK’s Leeb BoomControl Pro (www.horsch.com)

Certificate of Merit

Shanks Engineering Ltd’s Farmhitch automatic hitching system (www.farmhitch.com)


Best New Product or Innovation (Mechanical – Livestock Production Equipment)


Agriknives Ltd’s baler/wagon/combine knife sharpening machine (www.agriknives.ie)

Certificate of Merit

  1. David Ritchie Ltd’s Stock Cube (www.ritchie-uk.com)
  2. Merlo UK’s Turbofarmer Range of Telehandlers (www.merlo.co.uk)


Best New Product or Innovation (Technological)


Moocall Ltd’s calving sensor (www.moocallsensors.com)

Certificate of Merit

  1. Cultivating Solutions Ltd’s Touch Screen Controller for Titan Cultivator (www.cultivation-solutions.co.uk)
  2. John Deere’s 8000 Series Self-propelled Forage harvester (www.deere.co.uk)


Best New Product or Innovation (Environmental – The IAgrE Ivel Award)


Trelleborg Wheel Systems Ltd’s Progressive traction Technology agricultural tyres (www.trelleborg.com/en/wheelsystems/uk)

Certificate of Merit

  1. Vicon, Kverneland Group’s iXclean Pro automatic rinsing system for Vicon Sprayers (www.uk.vicon.eu)
  2. D&H Group’s Bio Beds and Bio Filters (www.dandhgroup.co.uk)


Farm Machinery & Equipment Innovation Award in association with Farmers Guardian


PFE’s TrackJack (c/o www.agriknives.ie)

Certificate of Merit

Agriknives Ltd’s knife sharpening machine (www.agriknives.ie)

Dofygate’s Driver Operated Field and Yard Gate (www.dofygate.co.uk)


Student winners

Other winners included the best student on Riseholme College’s Diploma in land-based technology, which is supported by LAMMA. It went to Benjamin Wallhead.

Institution of Agricultural Engineers (IAgrE) student awards went to Owen Doran of the Institute of Tralee who won the Johnson New Holland Award for his project on modulating trailer brake systems. Owen has already won the IAgrE’s Safety Award.

Meanwhile, Emyr Jones of Coleg Sir Gar won the student project award for his tractor front-end tool and quad carrier.

LAMMA’15 saw the announcement of a new farm safety award supported by IAgrE, Swedish Steel and Farmers Guardian. It will reward innovations that improve farm safety using technology or engineering. The first winner will be announced at LAMMA’16 and they will receive a trophy, £300 and a trip to Swedish Steel’s headquarters in Sweden.

LAMMA: the facts

  • FREE to attend
  • Takes place on Wednesday January 21st and Thursday January 22nd 2015
  • Held at the East of England Showground, Peterborough
  • Open from 7.30am to 5.00pm each day
  • Discounted early-day breakfast available from 6.30am
  • Parking for up to 10,000 cars
  • Free shuttle bus from Peterborough Railway station
  • More than 40,000 visitors expected in 2015
  • More than 900 exhibitors already booked for 2015
  • 94% of visitors to LAMMA 2014 intend to return in 2015
  • 97% of 2014 visitors would recommend LAMMA to a friend or colleague
  • 69% of LAMMA exhibitors gave LAMMA 2014 a rating of eight out of ten or more in terms of value to their businesses

Notes for Editors


General shot of LAMMA crowds

Cup shot: Johan Mattsson (left) Agriculture Manager of LAMMA Innovation Award sponsors Swedish Steel to winners Lawrence Gould (middle, Service operator) and Stephen Burchman (General Manager) of Horsch

There is a full press service at LAMMA with a dedicated press room with Wi-Fi connection plus refreshments throughout the event.

Exhibitor press releases will be available on the LAMMA website: www.lammashow.com where there is lots of other information about the event. You can follow LAMMA’15 on Twitter on @lammashow and the show’s hashtag is #LAMMA15

LAMMA is organised by Briefing Media, publisher of Farmers Guardian, Arable Farming and Dairy Farmer and owner of the CropTec Show, machinery sales site LAMMA Xchange and Agrimoney.

For LAMMA Xchange see: www.lammaxchange.com

PR support for LAMMA is being provided by Cedric Porter. Please contact Cedric on 01892 543444 or 07881 956446 or cedric@supplyintelligence.co.uk

View all Show news

"We had a busy stand right from the word go, visitors were engaged by what we had to show them. I think LAMMA has been re-established as a more comfortable, more accessible ‘must attend’ show." Adrian Winnett, Argo Tractors

How to get there

National Exhibition centre

Birmingham, B40 1NT, UK



Media partners

  • Farmers Guardian

Digital Media Partner

  • Farmers Guardian