William is a fifth-generation farmer from Cambridgeshire England. He is passionate about food production, farming, the environment and taking any opportunity to promote the virtues of UK agriculture. He started his business in 1989, believing there was an opportunity for an electronics and technology specialist within the modern agricultural industry. William has been using, supplying servicing, and supporting GPS systems since the early 1990’s and has seen many stepped changes and improvements during that time. Today the ASC group of companies supplies many traditional and contemporary technology’s and is often the first to bring new technologies and equipment to market. Understanding the challenges of modern agriculture from both the grower and technology supplier’s standpoint, William brings unrivalled experience and a unique perspective to any topical discussion.