Tuesday 8th & Wednesday 9th January 2019

NEC, Birmingham

Lamma 2017 Innovation Award Winners

Innovation Awards

LAMMA Innovation Awards 2019

Lamma Innovation logo 2019

The UK's largest agricultural show provides exhibitors with a platform to introduce ground-breaking innovations to the market and 2019 will see the re-launch of The LAMMA Innovation Awards at the NEC. 

The LAMMA Innovation Awards will remain free to enter  

Entry deadline - Wednesday 7th November  2018

The LAMMA Innovation Awards will champion agricultural machinery, equipment and services innovations that are mindful in their impact on the environment, a sustainable concept, practical in their use and progressive in their design or safety features.

An independent judging panel of industry experts will review all entries based on set criteria, with winners being announced in December 2018. 

Gold and Silver winners will be presented with a trophy that they can display on their stand at LAMMA'19.  All shortlisted entrants medal winners will benefit from extensive editorial coverage in Farmers Guardian, social media and the LAMMA Showguide.

There will also be one winner's winner selected from all the gold medal winners by the judges on the day. They will receive the LAMMA Founders Award at a drinks reception taking place on the evening of Tuesday 8th January which all winners will be invited to. 

The Institution of Agricultural Engineers will be awarding their IVEL award to the best product or environmental innovation. Entrants are automatically entered into this and the winner will be announced during the drinks reception.

PLEASE NOTE: You must be an exhibitor at LAMMA 19 in order to enter the LAMMA Innovation Awards.

LAMMA Innovation Trail & Media Coverage

Gold and silver medal winners will also feature in the brand new LAMMA Innovation Trail - a guided trail around the event for visitors to follow, showcasing winning innovations on exhibitors' stands.  The Innovation Trail will be featured in the Farmers Guardian LAMMA preview, the LAMMA showguide and will be promoted heavily on social media, on emails and on the LAMMA website.  

As well as promotion of the medal winners on the Innovation Trail, shortlisted entrants and medal winners will benefit from extensive media coverage with help from the LAMMA marketing team.  Our team will promote exhibitor's content on social media, targeted emails and the LAMMA blog and will be on hand to help promote the shortlisted exhibitors and medal winners as much as possible. 

2019 Innovation Awards Categories

Arable Innovation

To include all crop protection machinery and technology such as cultivators, drills, planters, harvesters, transport equipment, storage, drying and processing 

Livestock Innovation

To include dairy and milking equipment herd health equipment, feeding and bedding equipment, all grassland and forage equipment.

Driven Innovation

To include tractor, loader, 4x4, ATV, UTV and commercial vehicle developments, along with associated components, such as tyres, transmissions and engines.

Online Innovation

To include web-based management tools and apps such as herd, people, logistic, nutrition/diet, application maps, plans, water management and storage status

Diversification Innovation

To include any machine or piece of technology which can be used outside of agriculture but beneficial to a farmer or contractor as a diversification business, such as forestry, renewable, construction, municipal and amenity equipment.

Future Innovation

A piece of technology or equipment born out of an issue, problem or challenge which has been identified on the agricultural sector horizon and as such could potentially be a solution to said issue, problem or challenge.

Enter the LAMMA Innovation Awards here 

Entries for 2019 LAMMA Innovation awards have now closed

2018 Innovation Award Winners

Best Product or Innovation at LAMMA 2018.

  • MZURI for The Pro-Til Xzact striptill precision seeder


Best Product or Innovation (Environmental) – for the IAgrE Ivel award for the new product or innovation which has the most impact on the environment.



Best Product or Innovation (Mechanical – Crop production equipment) based on engineering design, materials etc. To include tractors, all field machinery and crop drying, storage and handling equipment etc.         



Best Product or Innovation (Mechanical – Livestock Production equipment) based on engineering design, materials etc. To include livestock feeding and handling equipment, dairy machinery, milling & mixing and fencing equipment etc.           



Best Product or Innovation (Technological) – based on the use of new technology, electronics, robotics, GPS etc.                     



Farm Machinery & Equipment Innovation Award in Association with Farmers Guardian


For more information about the awards, contact:

Annabel Ly
Events Manager, AgriBriefing Ltd

Email: annabel.ly@agribriefing.com

Tel: 020 7202 0914 


For entries and marketing, contact:

Rebecca Fearon

Event Marketing Executive, AgriBriefing Ltd

Email: Rebecca.fearon@agribriefing.com

Tel: 01772 799 425

2018 LAMMA Innovation Awards gallery

"Fendt are extremely excited about the move of the LAMMA Show to the NEC in 2019. This will bring the show to a new level, which is needed for the Agricultural Industry. Allowing us to launch new products alongside our existing portfolio and to meet existing and new customers within a much improved environment." Richard Miller, Marketing manager - Fendt - UK & Ireland

How to get there

National Exhibition centre

Birmingham, B40 1NT, UK



Media partners

  • Farmers Guardian

Digital Media Partner

  • Farmers Guardian