Fendt & Valtra Speaker Zone

LAMMA Subpage


New for LAMMA 2022, this year’s Fendt & Valtra Speaker Zone will host a stellar line up of experts to tackle the most pressing issues within the ag-machinery sector, from connectivity to rural crime.

‘Fendt & Valtra are very pleased to announce that they are the main sponsors of the new content theatre at LAMMA May 2022, bringing the latest industry knowledge straight to the LAMMA audience.’
Ed Dennett of Fendt and Sarah Howarth of Valtra

Fendt & Valtra

speaker zone


Day One Timetable

10:45am - 12:15pm

LAMMA Showcase: Shining a light on latest product developments

From GSB Machinery’s grassland subsoiler to JF Hudson’s compact front box, this zone will see exhibitors focus on a range of their latest product developments.

Each speaker session will run for 15 mins.

Speakers include:

  • James Hudson - JF Hudson - showcasing their Compact front box
  • Gary Bailey - GSB Machinery - showcasing their grassland subsoiler
  • More to be announced

13:45pm - 15:15pm

Careers in Agriculture: Investing in the future

With British agriculture continuing to evolve, this zone will take a look at the raft of opportunities available to those keen to enter the sector, as well as shining a light on the faces of agriculture today. Through case studies and practical advice from organisations such as AGCO, the sessions will help to open up the diversity of careers in farming.

Each speaker session will run for 15 mins.

Speakers include:

  • Amy Wilkinson
  • Kit Franklin, Senior Lecturer of Agricultural Engineering, Harper Adams University 
  • Charlie Rollason, Aftersales Training Business Development Manager, AGCO
  • Paul Harris, REAL success LTD


Day Two Timetable


10:45am - 12:15pm

Making the connections: Best practice for ensuring systems 'talk'

As technology develops to improve machine control, record-keeping and fieldwork precision, issues with connecting machines and transferring data between them can limit its effectiveness. This zone will see experts confront common issues to ask: what is the next step in machinery connectivity?

From ISOBUS to examining the latest in nozzle technology and application, this session will help growers who want to better integrate data in their working practices and find out what the available solutions are to ensuring software between systems can effectively ‘talk’.

Each speaker session will run for 15 mins.

Speakers include:

  • Ben Hatton, Sales & Key Account Manager, FarmPlan
  • Ben Agar, Business Development Director, ARGO Tractors UK and Ireland
  • Craig Bryson, Territory Manager, Krone UK
  • More to be announced



13:45pm - 15:15pm

Tackling rural crime: How can farmers safeguard their farms?

Led by experts in the field, NFU Mutual and the National Vehicle Crime Intelligence Service (NaVCIS) have teamed up to help farmers tackle some of the most prevalent crime issues. Looking at vehicle theft and the scale of such issues for the industry, this zone will provide much-needed advice on prevention and the action being taken to curb rural crime.  

The West Midlands Regional Cyber Crime Unit will provide an awareness of cybercrime threats facing the UK, as well as a breakdown of the support businesses can receive from law enforcement, to help mitigate cyber risk.

Each speaker session will run for 15 mins.

Speakers include:

  • Bob Henderson, Head of Engineering, NFU Mutual
  • DC Chris Piggot, Agricultural Lead for the National Vehicle Crime Intelligence Service (NaVCIS)
  • Detective Sergeant Edward Trimbee, Regional Cyber Crime Unit, West Midlands Police
  • Jack Litman, Cyber Crime intern, Regional Cyber Crime Unit 
  • Rupert Archer-Smith, Business Development Manager, ATVTrac

Kramp logo

Registration Sponsor

Farmers Guardian

Media Partner


Young Engineer Award supporter