Farming 4.0 Trail: The Future of Agriculture

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Farming 4.0 Trail: The Future of Agriculture

Following on from the Farming 4.0 zone in 2020, LAMMA Show will see the introduction of the Farming 4.0 Trail: The Future of Agriculture.

The Farming 4.0 Trail will be the go-to feature for LAMMA attendees who want to discover the fourth generation of farming technology. The latest and greatest farm innovations for the future under one roof at LAMMA.

The 4.0 Trail will be a dedicated, comprehensive Trail of products that are helping farmers re-imagine agriculture.

Exhibiting at LAMMA? Take part in the Trail by showcasing your products and position your company as an industry innovator

Download the brochure

Why the Farming 4.0 Trail?

The future of farming looks like this...

Agriculture is evolving. The role of data, robotics, autonomous machines and advanced devices is becoming more important on-farm, particularly as the UK works towards the Net Zero goal.

The smart sensors and devices that produce data to provide accurate decision-making capabilities are being harnessed like never before, and farmers are working with more autonomous machines to implement these decisions.

Redefining agriculture

As the industry works to be more sustainable, efficient and profitable, the Farming 4.0 Trail will showcase the technology and machinery that will help the agricultural sector to achieve these goals. 

By taking part in the Trail, exhibitors will display the machines and technology that will redefine farming and help farmers re-imagine what's possible

LAMMA farming 4.0 zone

Showcasing any of the below at LAMMA Show? If so, you're eligible for the Trail


Autonomous machinery

Autonomous machinery and tractors

Alternative fuel solutions/renewable alternatives    


Smart tech for livestock

Smart sensors and software for livestock

Robotic milking/livestock equipment


Big data & AI

Big data, data integration, analysis and sharing

Precision technology and smart farming systems

Artificial Intelligence, robotics or drones



Equipment and technology that helps towards eliminating food waste, or improved sustainability

What's included in the package for exhibitors? 

Pre-show marketing campaign

Pre-show marketing campaign

You'll be fully involved in our dedicated pre-event marketing campaign for the trail and be able to promote your product and content with in-depth insight to a wide audience.

Find out more

Speaking opportunity

Speaking opportunity

Be seen as a industry leader by showcasing the future of your brand and your commitment to the industry. Get your voice heard with speaking opportunities. 

Find out more

Reach new customers

Reach new customers

Couple the pre-show marketing campaign with decision-makers at LAMMA and you'll be reaching a huge audience. Increase brand awareness to new and existing customers.

Find out more

How can I apply to participate in the the Trail?

Application form

To apply for a place on the Farming 4.0 Trail at LAMMA 2021, please fill out this short form and we will get back to you. 

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Project Confidence

Project Confidence

Safety Revolution

Farm Safety Zone sponsor

Farmers Guardian

Media Partner


Charity Partner

The Farming Forum

Digital Media Partner