Farming 4.0 Zone

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Farming 4.0 - Join the Farming Revolution

LAMMA has a commitment to drive innovation forward and with this in mind we’re excited to announce a new zone at LAMMA ’20 - Farming 4.0.

Want to see the very latest in cutting edge innovation?

The Farming 4.0 Zone will highlight UK farming’s expertise, flair and passion for innovative technology that will help underpin the future of food production. Focussing on advanced devices, precision agriculture and robotic systems and how they allow farms to be more profitable, efficient, safe, and environmentally friendly.

The Farming 4.0 zone will give our exhibitors the opportunity to show off the latest technology and innovation behind their machines. See state-of-the-art kit and learn how it will help to drive the industry forward.

LAMMA farming 4.0 zone
LAMMA farming 4.0 zone

Are you looking to improve your career or professional development prospects?

The zone will also cover training and development which plays a fundamental role in the future of farming, especially in the machinery sector where so much exciting technology is being introduced at a rate no-one would have thought possible a few years ago.

A trip to LAMMA and the new zone will help you advance your
career, whether you are new to the industry, looking to move to
your next role or looking to develop a highly skilled workforce.

Farming is such a diverse industry, but tends not to be seen as such, so we want to challenge outdates perceptions and show the varied roles within agriculture to encourage new entrants into the industry.

We will also be working closely with the leading companies and speakers within the industry to develop a programme that will give you access to the people and ideas that will ensure the sustainability and continued growth of the farming industry.

2020 Timetable

Tue 7th Jan

Wed 8th Jan

Company

Speaker and topic

9.30-9.50am 9.30-9.50am Kubota     TBC
10.00-10.20am 11.40-12.00pm Drone Ag

Scouting with drones: fast, efficient and automated crop monitoring

Jack Wrangham, Founder

10.50-11.10am  2.10-2.30pm Farm 491

Tue 7th: How AgriTech has the opportunity to empower farmers

Sarah Carr, Outreach Manager

Wed 8th: Why your farming business needs a military veteran … and how to find one

Fiona Galbraith, Ruralink

11.40-12.00pm   12.30-12.50pm Clydesdale Bank

The challenge of improving productivity in the farming sector.

Brian Richardson, UK Head of Agriculture

12.30-12.50pm 1.20-1.40pm Cambridge Consultants

How innovative technology can transform food production with AI driven precision ag

Simon Jordan, Senior Consultant in the Applied Science group within the Industrial, Consumer and Energy division

1.20-1.40pm 10.50-11.10pm AGCO

Staffing Issues in the Agricultural Industry and what AGCO are doing for their Dealer Network.

Richard Charles, Manager, Aftersales Customer Care and Training UK and Ireland

2.00-2.30pm day one only LAMMA Innovation Awards Presentation

Presentation of  the LAMMA Founders Award.

All gold Innovation award winning products are elligible

2.40-3.00pm 10.00-10.20am Loven Patents

Patent Protection

Tim Fray, BSc (Hons), MSc, DPhil, ACIPA, Patent Assistant

3.20-3.40pm 2.50-3.10pm     UKRI    

Transforming food production: from farm to fork

Tom Jenkins (BSc, PhD, FRSB, Deputy Challenge Director – Transforming Food Production, Innovate UK

 

 

Who's participating?

AGCO

AGCO

Training and career development
AF Group    

AF Group    

BASIS and NRoSO

BASIS and NRoSO

Training and professional development
Cambridge Consultants 

Cambridge Consultants 

AI
Control Technologies UK

Control Technologies UK

CAN-bus technology
Crop4Sight

Crop4Sight

CropFarmer

CropFarmer

Clydesdale Bank

Clydesdale Bank

Meeting the productivity challenge in the agri sector
DroneAG

DroneAG

Ag-tech and drones
Farm 491

Farm 491

Ag-tech and innovation
IDS

IDS

Jobs in Agriculture    

Jobs in Agriculture    

Careers and professional development
Loven Patents

Loven Patents

Protection innovations
Phytoform

Phytoform

  • It’s great to see a big show like LAMMA dedicating itself in part to the next agricultural revolution with the new Farming 4.0 zone. Drone Ag is going to be releasing Skippy Scout soon, and we’re very excited to be showing off this brand new, innovative technology within a dedicated zone.
    Alex Macdonald-Smith
    Drone-Ag

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Xarvio

Registration sponsor

Safety Revolution

Farm Safety Zone sponsor

Farmers Guardian

Media Partner

The Farming Forum

Digital Media Partner

IAgrE

LAMMA Innovation awards supporters

IAgrE

Charity Partner