LAMMA has a commitment to drive innovation forward and with this in mind we’re excited to announce a new zone at LAMMA ’20 - Farming 4.0.
Farming 4.0 - Join the Farming Revolution
Want to see the very latest in cutting edge innovation?
The Farming 4.0 Zone will highlight UK farming’s expertise, flair and passion for innovative technology that will help underpin the future of food production. Focussing on advanced devices, precision agriculture and robotic systems and how they allow farms to be more profitable, efficient, safe, and environmentally friendly.
The Farming 4.0 zone will give our exhibitors the opportunity to show off the latest technology and innovation behind their machines. See state-of-the-art kit and learn how it will help to drive the industry forward.
Are you looking to improve your career or professional development prospects?
The zone will also cover training and development which plays a fundamental role in the future of farming, especially in the machinery sector where so much exciting technology is being introduced at a rate no-one would have thought possible a few years ago.
A trip to LAMMA and the new zone will help you advance your
career, whether you are new to the industry, looking to move to
your next role or looking to develop a highly skilled workforce.
Farming is such a diverse industry, but tends not to be seen as such, so we want to challenge outdates perceptions and show the varied roles within agriculture to encourage new entrants into the industry.
We will also be working closely with the leading companies and speakers within the industry to develop a programme that will give you access to the people and ideas that will ensure the sustainability and continued growth of the farming industry.
2020 Timetable
Tue 7th Jan |
Wed 8th Jan |
Company |
Speaker and topic |
|---|---|---|---|
| 9.30-9.50am | 9.30-9.50am | Kubota | TBC |
| 10.00-10.20am | 11.40-12.00pm | Drone Ag | Scouting with drones: fast, efficient and automated crop monitoring Jack Wrangham, Founder |
| 10.50-11.10am | 2.10-2.30pm | Farm 491 | Tue 7th: How AgriTech has the opportunity to empower farmers Sarah Carr, Outreach Manager Wed 8th: Why your farming business needs a military veteran … and how to find one Fiona Galbraith, Ruralink |
| 11.40-12.00pm | 12.30-12.50pm | Clydesdale Bank | The challenge of improving productivity in the farming sector. Brian Richardson, UK Head of Agriculture |
| 12.30-12.50pm | 1.20-1.40pm | Cambridge Consultants | How innovative technology can transform food production with AI driven precision ag Simon Jordan, Senior Consultant in the Applied Science group within the Industrial, Consumer and Energy division |
| 1.20-1.40pm | 10.50-11.10pm | AGCO | Staffing Issues in the Agricultural Industry and what AGCO are doing for their Dealer Network. Richard Charles, Manager, Aftersales Customer Care and Training UK and Ireland |
| 2.00-2.30pm | day one only | LAMMA Innovation Awards Presentation | Presentation of the LAMMA Founders Award. All gold Innovation award winning products are elligible |
| 2.40-3.00pm | 10.00-10.20am | Loven Patents | Patent Protection Tim Fray, BSc (Hons), MSc, DPhil, ACIPA, Patent Assistant |
| 3.20-3.40pm | 2.50-3.10pm | UKRI | Transforming food production: from farm to fork Tom Jenkins (BSc, PhD, FRSB, Deputy Challenge Director – Transforming Food Production, Innovate UK |
Who's participating?
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It’s great to see a big show like LAMMA dedicating itself in part to the next agricultural revolution with the new Farming 4.0 zone. Drone Ag is going to be releasing Skippy Scout soon, and we’re very excited to be showing off this brand new, innovative technology within a dedicated zone.
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