British Wagyu will be showcasing their new MIJ (Meat Image Japan) carcase camera technology at Lamma - you will find us in Hall 7 stand 7.824. Developed in Japan, MIJ's world-leading carcase grading technology captures a large volume of accurate and commercially-relevant data which includes marbling, rib eye area, fat colour and marble fineness. It has recently been introduced at both on-farm and processor level through its smartphone APP which makes it very easy and flexible to use.

This independent carcase data is now being collected, collated and linked back into future Fullblood and commercial beef production through performance recording and GEBVs (Genomic Estimated Breeding Values). In turn, it drives efficiency, improves the end-product for consumers as well as rewards farmers for producing quality beef. This places British Wagyu at the forefront of UK beef production by using technology and data to enhance beef production not only through greater efficiency but also in terms of quality and price differentiation.