Exhibitor Press Releases

LAMMA Subpage

23 May 2021

Tour de France: Continental Agricultural Tyres part of the race for the first time

Continental Tyres Hall: 9 Stand information: Hall 9 Stand 9.250
Tour de France: Continental Agricultural Tyres part of the race for the first time
La Passion de la Terre - Agricultural tyres in the spotlight
“La Passion de la Terre“: Continental caravan, banners and tractors along the route and LEDs on the finishing line promote agricultural tyres during the Tour de France

In the summer, the roads of France once again belong to the professional cyclists. In 21 stages, the Tour de France rolls through various locations, including the agricultural regions of Brittany, Bourgogne and Auvergne. As one of the five main partners of the traditional Tour of France, Continental has been present for years with increased visibility. In recent years, the Tour has been accompanied by a large presence of Continental passenger car and two-wheel tyres. This year, Continental’s agricultural tyres will also be on display for the first time.

"As a main sponsor, the Tour de France is naturally a highlight for us at Continental every year. Some stages of the Tour are characterised by views of almost endless agricultural land. That's where our high-performance agricultural tyres come into action," explains Benjamin Hübner, Product Line Manager Agricultural Tyres at Continental. "Our tyres stand for durability, safety and comfort - in the field and on the road, on cars, bicycles or commercial vehicles. The partnership with the Tour de France uniquely reflects this."

La Passion de la Terre - Agricultural tyres in the spotlight

When this year's tour kicks off with the Grand Départ in Brest on June 26, Continental’s agricultural tyres will follow the tour across the fields of France, with the motto "La Passion de la Terre". The agricultural tyres will be integrated into the layout of the Continental caravan that will cover all the stages. On stages one, two and three, large banners and tractors will also draw attention to the Continental agricultural portfolio on farmland along the route. An animated LED banner will greet cyclists at selected stage destinations and short advertising clips will accompany the conclusion of the tour along the Champs Elysée in Paris.

Continental’s long experience of agricultural tyres

Agricultural tyres have to be all-rounders. Continental's extensive tyre portfolio offers farmers robust products that deliver maximum performance on different soils, under various loads and at diverse speeds. The first Continental agricultural tyre was launched back in 1928. Based on its many years of experience, Continental continuously invests in innovations which ideally support its customer needs.

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