Exhibitor Press Releases

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  • Like Christmas and New Year, there are certain events in the calendar that come around with pleasing regularity and, for us in the Acres team and a large chunk of the farming community, LAMMA is one such event.

    For its second year now, LAMMA was held at the NEC. Despite initial concerns about the change of venue last year, being inside certainly makes for a much more pleasant and relaxed experience for visitors and exhibitors. Once again, there was a buzz around the exhibition centre with both days being incredibly busy on the Acres stand. Last year, the first time it left Peterborough Showground and the wind, rain and wellies that inevitably came along with it. LAMMA was our first show at Acres and it has been wonderful to reflect on how far we have come in 12 short months: from a largely unknown new company to a recognised agricultural insurance business with a growing client base.

    Unsurprisingly, conversation was centered largely around the weather and the challenges it has brought, although reports differed widely depending on who you spoke to and where they came from. One farmer in Essex was 90% drilled up, whereas many farmers in the central and eastern regions had very little in the ground and were considering now leaving it fallow this year and taking advantage of the opportunity to hit the blackgrass hard.

    We had a busy couple of days with a steady stream of clients keeping the Acres team busy throughout the day. It was fantastic to see some old faces and also welcome some new ones, all willing to discuss business and see how Acres could improve their cover, reduce their premiums and provide them with personal customer service.

    LAMMA is always a day for the big names to debut their latest innovations and this year was no different. Fendt were exhibiting their Fendt Ideal combine, the first combine in Europe to forgo a steering wheel allowing an impressive, unobstructed view of the header. Fendt were also showing their latest telescopic loader complete with a hydraulically lifting cab allowing the operator a clearer view whilst loading and unloading. These, along with Fendt’s redesigned, widescreen cab, meant that their stand was filled with farmers reaching for their cheque books.

    Other notable exhibits included Stewart Trailers, who have developed a central tyre inflation system for its trailer range, allowing the operator to switch from field to road pressure in around 45 seconds and even a GPS system for auto-inflation, for those more forgetful operators. Furthermore, a number of drills, such as Bednar’s Omega and the Sulky Progress, were being shown which are able to sow three different crops with one pass, reducing compaction and man hours.

    LAMMA is always a busy and tiring couple of days for all of us in the Acres team but we always enjoy the buzz of the show. It demonstrates the thriving and innovative nature of farming in the UK. LAMMA has set a very high bar for the year and we are looking forward to working with you in 2020!

  • LAMMA 2020 unveils a new Alliance tractor tyre before its official release

    Alliance Tire Group in cooperation with its UK distributor KIRKBY Tyres will exclusively present a new radial tractor tyre. This new innovative tyre features a unique Stratified Layer Technology (SLT) to ensure excellent traction even after prolonged wear.

  • Visitors to LAMMA’20 at the National Exhibition Centre on 7th and 8th January will be able to obtain advice and guidance on how to choose the most profitable and suitable marketing routes for their rapeseed crop, at the United Oilseeds stand, No. 19.126, in Hall 19.


    06 Jan 2020 Bruce Reeve
    Cousins of Emneth Ltd will unveil to farmers the latest addition to their wide range of UK designed and manufactured cultivation equipment at the Lamma Show 2020. The Top Disc™ is a linkage mounted hi ...
  • Come and visit us on stand 20.450 in Hall 20 to view our full specification Gravel Road Grader complete with ripper teeth with replaceable tips and the new compactor roller

  • With 32% of farmers most intrigued by robotic and data agri-tech developments, leading rural insurer NFU Mutual is devoting its LAMMA stand to helping farmers understand the range of innovative agri-technology becoming available.  


    • Smart weather station pioneer Sencrop is launching its new networking feature at LAMMA 2020
    • Weather station networks can link up to 600 on-farm units
    • First user is one of the UK's largest water companies
    • Affinity Water wants to help farmers improve decision-making with actives such as propyzamide and carbetamide
    • Goal is to reduce expensive, energy-intensive water treatment and improve drinking-water quality at source
    • Meet Sencrop at LAMMA: Hall 10 Stand 10.812
  • Later Sown Crop Options for Spring 2020

    03 Jan 2020 Nigel Padbury - Premium Crops

    High rainfall and saturated soils are leaving many growers wondering what they can profitably sow in spring 2020. With many opting for spring barley, prices for that commodity will inevitably be under pressure next autumn. As a sales rep with over 40 years experience working for one of the UK's largest agri supply companies once said "The trick is to grow the crops that no one else is growing".

    At Lamma this year our staff will be on hand to discuss the range of high value, specialist and added value arable crops in the Premium Crops portofolio. All of these options will offer prices above those of conventional spring sown species and many can be sown later in the season when the weather abates and access to previously water soaked fields is possible.  

  • For the first time ever Premium Crops have launched a linseed contract with a guaranteed oil premium for crops grown with one such VT50 (aka 'Nulin'). An Ultra high ALA variety to meet the requirements of the high omega-3 animmal feed sector.

    With linseed market prices at the highest they've been for over 6 years PLUS a guaranteed oil premium, we could well see linseed gross margins exceeding £1000 per hectare.

  • Grange Machinery will be launching two brand new machines at LAMMA 2020 that will further extend their current product range. Showcasing on the stand will be a new 6m Low Disturbance Loosener which wi ...
  • COFCO Intl UK are pleased to be working with Bowman Clay Pigeon Traps to offer a fantastic prize for LAMMA 20, a Bowmans Supermatch One Automatic Trap

    All you need to do is visit us at the stand and have your visitors badge scanned for a chance of winning this great prize!

  • Autumn/Winter 2019 will be remembered as very wet, by many farmers across the country for whom the weather halted cultivation and drilling plans.  Here in Lincolnshire, according to the BBC, we receiv ...
  • [BIRMINGHAM, United Kingdom] – Inspired by the growing need to protect the finite resources of our planet, and by the  Alltech Planet of Plenty vision, KEENAN has focussed the R&D team at their head o ...
  • SULKY UK will launch its PROGRESS seed drill to UK farmers at LAMMA 2020. The new multi-hopper combination seed drill provides effective drilling management, high work output and uncompromising planting accuracy for optimal yields.

  • Hidrostal has provided a Dairy Farm in Devon with pumps for their onsite Anaerobic Digestion (AD) plant. Langage Farm has been a working farmstead for over 900 years. The farm was extended into a creamery in 1980 and then developed to incorporate the AD plant in 2011. Langage is thought to be the first dairy company in the UK to have a farm, manufacturing unit and anaerobic digester all on one site, allowing the processes to work in a full Closed Loop cycle. Hidrostal pumps were specified by the system designer due to their renowned and proven capability of pumping grit laden sludges.

  • Leicestershire-based Chartered Surveyors and Land Agents Mather Jamie are preparing to exhibit for the first time at the Lincolnshire Agricultural Machinery Manufacturers Association show (LAMMA), the ...
  • Dieci Telehandlers Ltd

    02 Jan 2020 Philip Lawday
    Dieci Telehandlers Ltd  Press Release Lamma Show Hall 17  stand 17.330   Dieci Telehandlers Ltd are exhibiting 3 new Telehandlers at the Lamma 2020 show.   New Agripivot T90 Telehandler    ( First lau ...
  • Micron's drift reducing sprayers score top marks from CRD-Undavina 400 CDA.

    Micron Group, manufacturer of low volume precision sprayers for agricultural, horticultural and amenity applications have recently had their range of shielded equipment re-assessed for LERAP (Local Environmental Risk Assessment for Pesticides) Low Drift status by the Chemicals Regulation Directorate. Micron Varidome, Spraydome, Undavina and Spraymiser Boom sprayers (both CDA and HiFlo models) have all achieved a four star LERAP accreditation – the highest rating currently available in the UK – which recognises the sprayers as a DRT (Drift Reducing Technology) with proven drift potential reduction of over 90 percent.

    The wind tunnel testing carried out in conjunction with Silsoe Spray Applications Unit to support the LERAP application had shown that the shields actually have the potential to reduce spray drift by over 95 percent, with no drift at all recorded using the Varidome shield and CDA nozzles.

    Commenting on this achievement, Tom Bals, Managing Director at Micron, said: “Ever since the inception of our company in 1954, targeted pest control has been at the heart of our business. For decades our research and development efforts have been dedicated to reducing the environmental impact of pesticides through innovative technologies with a particular focus on low volume application - initially via atomisers and sprayers using Controlled Droplet Application technology invented by Micron which is also a DRT. Current demands require increasing precision of product placement through careful spray system selection and our range of shielded band sprayer systems for reducing drift offers users major commercial benefits in terms of targeted application and economy of pesticide usage.”





  • A new version of the JCB 8000 Series high-speed field and haulage tractor equipped with hydraulic double-acting JCB Advanced Suspension front and rear for the first time will make its UK debut at the LAMMA show.

  • Frontier Agriculture and precision farming leaders, SOYL will team up LAMMA 2020 to demonstrate how technology accessed through the MyFarm online platform can be used by growers to help manage every aspect of their farm business.

  • Haith Group will be unveiling its new Store Loader PRO at LAMMA 2020.

    The specialist vegetable handling and processing machinery manufacturer has incorporated several innovations into its latest store loading machine.

  • New Nozzle range from BFS

    20 Dec 2019 Billericay Farm Services

    BFS, will be exhibiting the new STS-80, 3 Star Lerap Nozzle range, along with the first 4 Star Lerap rated ExRay XC Nozzle.

  • As one of the Uk’s leading tyre wholesalers and distributors, Shropshire based Treadsetters (part of the TIA Group) will be using their presence for the first time at Lamma20 to introduce their range of high quality tyres.

  • Cologne, Germany, and San Francisco, USA – December 4, 2019 - Arable Labs and xarvio™ Digital Farming Solutions by BASF have agreed to fully integrate Arable’s in-field measurements into xarvio’s crop models and recommendations. 

  • xarvio is a first time exhibitor at LAMMA. The company offers digital products, based on a global-leading crop model platform, that deliver independent field-zone-specific agronomic advice.


    19 Dec 2019 Joskin
    Since its arrival in the JOSKIN range, the TORNADO muck spreader has rapidly found its customers, in such a way that it is now one of the most sold models in the world! Even if this success can be explained by the product concept itself, it is clear that it is also due to the constant evolutions on the machine. The year 2019 is no exception. Let us review the few novelties that were recently added to the product.
  • The new S3 from Tru-Test is simple to use, easy to read and features Bluetooth connectivity, so you can record animal weights and configure settings using the MiHub Data Link app or the animal data can be emailed or shared via other apps.

  • SIP flagship in a family of rotary rakes - STAR 1250|50 T, creates perfect, evenly shaped and clean swaths. The new design four-rotor rake is equipped with the hydro-pneumatic suspension of rotors and SIP patented triple walking tandem axle and enables up to 12,50-metre working width.

  • Garford Robocrop Multi Section Guided Hoe

    18 Dec 2019 Garford Farm Machinery

    Garford Farm Machinery, UK based manufacturer working worldwide for providing advanced technology for progressive farming. Garford pride themselves in providing a bespoke solution to all clients’ precision weeding requirements, using production built assemblies with a talented multi skilled workforce and worldwide after sales support.

  • HALL 12, STAND 12.710   AgMachinery, the online used machinery platform, will be exhibiting for the first time at LAMMA 2020 at the NEC in January.   Agmachinery brings together on one easy to navigat ...
  • Norfolk-based muck spreader specialist GT Bunning and Sons Ltd is using LAMMA 2020 to unveil an addition to its Farmstar HBD spinning disc range, targeted at small- to medium-sized farms requiring a wider spread pattern than is possible with a vertical beater machine, particularly with materials such as chicken manure, gypsum and composts, as well as general farmyard manure.

  • In 2010, McHale launched the first machine in its silage feeder & straw blower range, the McHale C460.

  • Kubota implements at Lamma 2020

    17 Dec 2019 Kubota UK

    Kubota will be showing additional models in its range of implements at Lamma 2020.

  • As weather conditions mean delayed (or in some cases zero) drilling over winter, Yara will lead the conversation on optimal nutrition and nitrogen efficiency for late-drilled crops at LAMMA 2020. The ...
  • A new range of Landini four-wheel drive tractors equipped with large diameter row crop wheels all round for extra high clearance will be introduced at the LAMMA show being held on 7/8 January 2020 at the National Exhibition Centre, Birmingham.


  • Continental has announced it will support its agricultural tyres with a new warranty. The warranty will cover farmers in the unlikely event of a materials or manufacturing failure and also offers some reassurance against stubble damage and field hazards.


    17 Dec 2019 Ashleigh Powers
    The AMIA Machinery ROLLO Bale Unwinder! It's a heavy duty Bale Unwinder ideal for tractors from 50hp with galvanised finish for long life. The standard bale feeder can be installed on the 3 point link ...
  • Caffini Profarmer 045 S 21/15

    17 Dec 2019 Ashleigh Powers
    New to AMIA is the Caffini Profarmer 045 S boom which is the new addition to the Profamer series wide range.  With this kind of boom, with rear vertical closure it allows you to choose from various tr ...
  • GL&D Wood Chipper Range

    17 Dec 2019 Tom Bentley

    GL&D Wood Chipper range

    If you are involved in forestry, amenity, residential or bio-fuel management of timber, then Agri Market Insight & Access Ltd, Hall 11, Stand 200, believe they have a range of wood chippers that you should consider.

    Patented chipping wheels and economic investment and operating costs make the GL&D range of equipment a must for your interest list. This range is already widely used in timber operations, both direct use and hire, throughout continental Europe, with proven reliability and economy.

    Come and find out about these and the new range about to launch with a 3 year warranty on the chipper wheel, blades and frame.

    For oreinformation please call 01363 82928

  • Valentini Stone Crushers, Forestry Mulchers and Trench Wheel Cutters Agri Market Insight & Access Ltd, Hall 11, Stand 200, will be exhibiting models from the Valentini range of Stone crushers and Fore ...

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