UK kicks off “Agritechnica on Tour” 2025
(DLG). This week on 15 and 16 January, the key highlights of Agritechnica 2025 will be presented on stand 18.546 in hall 18 to visiors to the LAMMA show, Birmingham, UK. Agritechnica on Tour reaches farmers, companies and experts in a series of in-country events that offer first-hand information on how to visit and exhibit at the world’s leading agricultural machinery trade fair in Hanover, Germany, 9-15 November 2025.
“LAMMA kicks off the year and sets the pace for the agricultural machinery industry for the next 12 months. As the UK plays a huge role at Agritechnica both in terms of visitors and exhibitors, we’re delighted to be returning to the NEC ‘on Tour’ again. We look forward to meeting up with visitors and exhibitors this week and discussing their plans for Agritechnica later in 2025” says Greg Smith, representative for UK & Ireland, DLG (German Agricultural Society).
With more than 8,000 UK and Irish visitors attending Agritechnica in 2023, this world leading trade fair is a firm favourite, and places the UK in the top ten. More than 60 companies from the UK and Ireland exhibited at the last event, out of among 2,800 exhibitors from 53 countries.
Stand bookings for Agritechnica 2025 have been underway since mid-November with large numbers of exhibitors now already signed up for the world's largest trade fair for agricultural machinery.
Agritechnica 2025 will feature a new theme day concept and an accompanying technical program. With the slogan “7 days - 7 themes”, the world's leading trade fair will tailor its offering to particular visitors groups on each of the seven days, from 9 to 15 November. Visitors can expect solutions for networked agricultural systems that employ digital technologies for efficiency, sustainability and productivity - key drivers behind the guiding theme “Touch Smart Efficiency”. Further features at Agritechnica 2025: the Digital Farm Center, Startup area, Dealer Centre and Science Campus. Exhibitors can register for these. Agritechnica is organised by the DLG (German Agricultural Society).
All globally operating farm equipment companies are traditionally represented at the world’s largest venue for agricultural decision-makers and the leading business marketplace. Agritechnica, which takes place every two years, offers the most comprehensive and versatile information platform for international arable farming: from crop protection sprayers to drones, from tractors to autonomous equipment systems and from combine harvesters to digital assistance systems.
At the forthcoming Lamma show, 15 and 16 January 2025 in Birmingham, UK, the Agritechnica team on stand 18.546 in hall 18 will be on hand to present the 2025 edition.
Following the event in the UK, Agritechnica on Tour will preview in Paris, France, on 21 January and 22-25 January at the AGROmashEXPO trade fair in Hungary. Further tours stops are planned for Brazil and the US in March.
Agritechnica is organized by the DLG (German Agricultural Society), a non-profit organization focused on providing farmers with knowledge for informed investment decisions.
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