The Rise of Regen Barley

"Lessons from the doers" is a conversation series with AgFood players doing the real, gritty work of transitioning towards regenerative sourcing. These are the pioneers navigating tough terrain from farmer engagement to supply chain shifts, business strategy, and consumer trust. These AgFoods are paving the way toward a resilient, regenerative, net-zero food system. We’re here to ask the questions that will help others follow in their footsteps.

Brussels Beer Project, Duvel Moortgat, Carlsberg: their company sizes couldn’t be more different - and that’s exactly what makes our conversation with these  brewers so insightful.

We sat down with:

• Olivier De Brauwere, Co-founder of Brussels Beer Project (BBP).
• Peter Willaert, Sustainability Director at Duvel Moortgat
• Simon Boas Hoffmeyer, VP, Global Head of Sustainability& ESG at Carlsberg Group

We explored what it really takes to shift supply chains at different scales, questioned whether a consumer premium is essential to make the business case work, and uncovered why, in the end, the true driver might be securing supply and building long-term resilience.