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14 Nov 2023

New Holland – thrilled to be back at LAMMA 24

New Holland Hall: 17 Stand number: 400
New Holland – thrilled to be back at LAMMA 24

The New Holland team are back with a bang at LAMMA 2024, the UK’s leading farm machinery show, tracking place on 17th and 18th January. Situated in Hall 17 on stand 400, where visitors can look forward to viewing an array of an exciting new range of innovative and sustainable products.

Show-goers will see the first UK agricultural show preview of the New Holland CR11 combine, which takes harvesting to the next level! A major development in high-capacity harvesting incorporating new cutting-edge technologies that will help drive down the total cost of harvesting for large grain farmers and increase their bottom-line profitability. New Holland has designed the new CR in anticipation of the way in which harvesting demands will continue to evolve, and in response to feedback from customers seeking greater capacity, lower loss, and maximum protection of grain quality.

Winner of the only Gold Medal for Innovation at Agritechnica 2023 the CR11 won the award for the overall concept of the new twin rotor combine harvester. With the approach of the 50th anniversary of the New Holland Twin Rotor™ technology in 2025, the new CR11 will also highlight the advantage of the Twin rotor concept that revolutionized the way farmers harvested and is now part of New Holland’s DNA. Thanks to the Twin Rotor technology the new CR can offer the highest productivity at lowest grain crackage on the market. Sporting an iconic new design, the CR11 not only looks good but has been developed to deliver higher throughputs, reduce grain loss, and add more automation demanded by tomorrow’s farm.

Other new products to look out for include the T7.340 HD with PLM Intelligence, the new flagship model for the New Holland T7 tractor range which extends the maximum performance of the T7 Heavy Duty line to 340hp. Productivity has been greatly enhanced with several features including:

· Integrated Baler Control mode

· Uptime Pack Plus – provides extended warranty, maximised customer support and operator training.

· The quietest cab on the market – reducing industry noise levels to an industry leading 66dBA.

· Active Comfort Ride cab suspension – enhances comfort in the field and on the road.

· 360 LED lighting package eases night work.

David Rapkins New Holland Business Director UK & ROI commented “New Holland are really looking forward to returning to LAMMA 24 where we are proud to introduce several brand new, exciting, and innovative products to the UK market which have just been unveiled at the Agritechnica show in Germany. The launch of the new CR11 underlines New Holland’s readiness for the future and its ability to adapt to meet the changing needs of our customers worldwide. We look forward to welcoming customers and visitors to the stand where they will meet our friendly team of sales, product specialists, service, parts, and finance representatives.”

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