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The LAMMA Retail Zone is the dedicated destination for agricultural clothing, workwear and rural lifestyle brands looking to showcase their products to thousands of farmers and industry professionals.
Bringing together leading names from across the rural retail sector, the zone provides exhibitors with direct access to a highly engaged audience actively seeking practical, durable and high-quality products designed for agricultural life. Whether you're launching a new product, increasing brand awareness or generating sales leads, the Retail Zone offers a unique opportunity to connect with decision-makers from farming businesses across the UK.
49% Arable Farmers
13% Grasslands
10% Sheep Farmers
7% Dairy Farmers
6% Beef Farmers
6% Pig Farmers
6% Renewables
3% Other
5% Procurement/buyer
3% Agronomists/advisor
3% Manufacturer
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