Business Services Zone

As we build on the success of previous years, LAMMA 2027 will continue this incredible growth through showcasing the best in agricultural machinery, technology and equipment in one professional venue. 

New for 2027, the Business Services Zone will provide a dedicated space for businesses offering professional services, advice and support to the farming community. Bringing together consultants, advisors, insurers, finance providers and specialist service providers, the zone will showcase the expertise and solutions helping farmers make informed decisions and build resilient businesses.

The Business Services Zone offers exhibitors the opportunity to connect directly with agricultural businesses actively seeking guidance, support and solutions across key areas including finance, funding, insurance, business planning and professional services.

Why exhibit in the Business Services Zone?

business

Reach decision-makers across the agricultural sector

Meet farmers, landowners and agricultural professionals looking for trusted partners, expert advice and services to support their businesses.

 

business

Showcase your expertise and solutions

Position your organisation alongside leading industry specialists and demonstrate

 

finance

Build valuable business connections

Create meaningful conversations with potential customers, develop new relationships and strengthen your presence within the agricultural community.

agricultural

Be part of the UK’s leading agricultural showcase

Join thousands of visitors at LAMMA 2027 and connect with the businesses shaping the future of farming.

Who are LAMMA visitors?

Visitor Demographics

VD

purple  49% Arable Farmers

green  13% Grasslands

cyan  10% Sheep Farmers

orange  7% Dairy Farmers

red  6% Beef Farmers

darkblue  6% Pig Farmers

turq  6% Renewables

lime green 3% Other

Attendee Occupation

VD

purple  21% Farm Owner

green  16% Contractor

cyan  15% Farm worker

orange  9% Other

red  8% Farm manager

darkblue  8% Engineer/mechanic

turq  7% Machine operator

lime green 5% Dealer/distributor

green 34 5% Procurement/buyer

green 54 3% Agronomists/advisor

yellowgreen 3% Manufacturer

Attendee Seniority

V

purple  29% Operative

green  26% Managerial

cyan  23% Director / CEO / Managing Director / Owner

orange  7% Executive

red  5% Supervisory

darkblue  5% Administrative

turq  5% Student

LAMMA 2027 Exhibitors

Business Services Zone Gallery

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Next steps?

Complete the stand enquiry form by clicking the button below and one of the team will be in touch.

They'll talk to you about your goals, why you're considering exhibiting at LAMMA and how we can work together to get the best return for your business