17th & 18th January 2018

East of England showground, Peterborough

Lamma 18

Visitor Statistics

LAMMA 2017 Visitor Information

Key Statistics

  • LAMMA has a loyal visitor base with 59% attending regularly
  • 88% of LAMMA 2017 visitors plan to come back in 2018
  • 97% of LAMMA 2017 visitors would recommend LAMMA

Occupation of LAMMA visitors

Occupations of Lamma visitors

Spending Power of LAMMA visitors

Spending Power of LAMMA visitors

Types of farm enterprises represented at LAMMA

Types of farm enterprise

51% of LAMMA visitors are the main decision maker on the farm

51 percent

"We will reap the rewards from coming to LAMMA. Lots of leads, lots of requests for special orders, and building our profile has been something that has stood out for us exhibiting at LAMMA. I don't think you can put a monetary value on that at all." James Hudson, Director, JF Hudson (First time LAMMA exhibitor)

How to get there

East of England showground

Peterborough, PE2 6XE, UK

A free Shuttle bus service will run between Peterborough train station and the East of England Showground.  The service starts at 7am on both days, with the final bus leaving the showground at 5pm to return to the station, subject to local traffic conditions.


Headline sponsor

  • AFP

Innovation Awards sponsor

  • AFP

Farm Safety Zone sponsor

  • AFP

Media partners

  • Farmers Guardian
  • The farming forum