17th & 18th January 2018

East of England showground, Peterborough

LAMMA to showcase the latest innovations in agricultural machinery for 2016

LAMMA to showcase the latest innovations in agricultural machinery for 2016

27 October 2015

LAMMA 2016 looks set to build upon its enormous success as Britain’s largest agricultural machinery show, with the event taking place at the East of England Showground, Peterborough on January 20-21, 2016

So far we have nearly 900 businesses booked to exhibit at the show, it promises to be a bumper display of every type of agricultural kit. LAMMA is the only show where visitors can see and buy anything from a socket set to a combine harvester. 

All the leading manufacturers will be present, and several are planning launches of new machinery. 

Many of the models launched at the Agritechnica Show in Germany in November will be making their UK debut at LAMMA 2016. In addition to the latest tractors, LAMMA provides visitors with the perfect opportunity to see companies and products you will not encounter at any other show.

From the first LAMMA Show in 1982, the original objective remains of showcasing new and  innovative products from many smaller agricultural engineers around the country. This is particularly important this tradition continues but also on an international scale too.

First time exhibitors from as far afield as Lithuania and Poland will be welcomed to LAMMA 2016, along with a host of new faces from the UK and Ireland.

Machinery covers all agricultural sectors, from arable to dairy, estate management to vegetable production. Many specialist products from a wide range of manufacturers can be viewed side-by-side for easy comparison, and realistic exhibiting costs encourage suppliers to bring their full ranges.

LAMMA15 from the sky

The unique Workshop Area also offers opportunities for equipment manufacturers who can find a wide range of component and aftermarket supplies specialists, grouped together undercover in Hall 4. Agricultural engineers and farmers wishing to stock their workshops or take on a home-build project will also enjoy this Aladdin’s Cave.

Livestock equipment and supplies, plus associated equipment such as forage machinery, can be found in and around Hall 8. Similarly, post-harvest technology will be zoned, as will root and potato machinery.

Other popular themed areas continue to grow – visitors can catch up with the latest developments in agronomy and meet contacts from the world of banking and business management in Hall 7. 

Headline sponsor AgriBank, the only bank run by farmers for farmers, will be at the heart of the show to present its lending services and discuss with farmers how it can help them diversify or expand operations.

Used equipment is a hugely important sector of the industry and this will be reflected for the first time in the Dealers’ Den. Leading online traders of used machinery and dealers with large second- hand fleets and specialist used kit publications will be exhibiting in Hall 9 – a great place to find out what is on the market and make contacts for a future purchase. 

Diversification is a hot topic among farmers and a host of equipment which could inspire new business ideas will be on show – from recycling machinery and construction equipment to forestry and groundcare tools and alternative energy sources.

Improved signposting will help highlight specific sectors of interest around the site, and exhibitors within each specialist area can be pinpointed on large colour maps. A free show guide offered to all visitors gives details of every exhibitor, maps of the site and editorial features on the latest machinery technology.

Visitors can also top up their CPD totals with points available for NRoSO and BASIS schemes. 

The longstanding LAMMA Awards for Innovation are perennially popular, Sponsored by Swedish Steel, they pinpoint the most significant innovations from exhibitors at the show, as well as ingenious inventions from farmers, which will all be prominently displayed.

LAMMA is a show which has something to interest every member of the farming team and still represents the best value work outing in the business, with free admission and parking. 

Exhibitors also work hard to make it a day to enjoy and remember. There are plenty of special offers, competitions and giveaways to seek out around the stands, plus there will be the usual stunning display of vintage machinery.

The popular early bird breakfast continues, with a ‘full English’ served in the cosy Arena restaurant at a discounted price from 6.30am to 8am, it is the perfect way to start the day and plan your route around the show.

Show hours are from 7.30am to 5pm, so there is plenty of time to take it all in. The site is perfectly positioned for visitors travelling south, and Peterborough has excellent road and rail links (shuttle bus services will run from Peterborough station), with a choice of airports close at hand. As a major showground there is also a wide range of accommodation locally and many visitors are choosing to attend on both days.

LAMMA 2016 has long been seen as a fantastic way to kick off the farming year, meet up with friends and business contacts and celebrate all that is great about the machinery industry. See you there!

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"We will reap the rewards from coming to LAMMA. Lots of leads, lots of requests for special orders, and building our profile has been something that has stood out for us exhibiting at LAMMA. I don't think you can put a monetary value on that at all." James Hudson, Director, JF Hudson (First time LAMMA exhibitor)

How to get there

East of England showground

Peterborough, PE2 6XE, UK

A free Shuttle bus service will run between Peterborough train station and the East of England Showground.  The service starts at 7am on both days, with the final bus leaving the showground at 5pm to return to the station, subject to local traffic conditions.


Headline sponsor

  • AFP

Innovation Awards sponsor

  • AFP

Farm Safety Zone sponsor

  • AFP

Media partners

  • Farmers Guardian
  • The farming forum