17th & 18th January 2018

East of England showground, Peterborough

LAMMA Show set for continued success

LAMMA Show set for continued success

25 June 2015

With almost seven months to go before LAMMA 2016 takes place at the East of England showground in Peterborough on January 20th & 21st, bookings for stand space from both returning and new exhibitors stand at over 700.

“We are delighted to have so many exhibitors booking their stands for the Show this early in the year,” says Rupert Levy, Director of Briefing Media, which owns LAMMA, “This is further evidence that the quality and quantity of visitors to LAMMA 2015 resulted in a large amount of business being done by exhibitors at the show.”

Since the last show, an assessment of the short to medium term development of the Show has taken place and the conclusion reached was that the unique nature of the event was a major reason for its continued success.

Commenting on the conclusions of this assessment, Neil Thackray, Managing Director of Briefing Media Agriculture said, ‘ I am a big believer in the old adage ‘ if it isn’t broken, don’t try to fix it”. The LAMMA Show concept has stood the test of time to such an extent that the event has grown, both in size and importance in the UK farming calendar, throughout its thirty-five year history. It is, of course, important to review the situation from time to time, but we have decided that now is not the time to make changes.

Furthermore, we will be working with the East of England Showground management to push through a programme of site improvements and developments which will enhance both the visitor and exhibitor experience at the Show. The long established LAMMA tradition of free entry and free car parking for visitors will be maintained.

The LAMMA Show is a unique event in the farming calendar and as organisers we are duty bound to protect its heritage and enhance its reputation not only in the UK but much further afield.”


For more information contact:

Elisabeth Mork-Eidem, Head of Events – elisabeth.mork-eidem@briefingmedia.com

Kate Walsh, Event Sales Manager – kate.walsh@briefingmedia.com  

Nichola Bell, Event Marketing Manager – nichola.bell@briefingmedia.com 

Angela Hughes, Sponsorship Marketing Manager- angela.hughes@briefingmedia.com

View all Show news

"We will reap the rewards from coming to LAMMA. Lots of leads, lots of requests for special orders, and building our profile has been something that has stood out for us exhibiting at LAMMA. I don't think you can put a monetary value on that at all." James Hudson, Director, JF Hudson (First time LAMMA exhibitor)

How to get there

East of England showground

Peterborough, PE2 6XE, UK

A free Shuttle bus service will run between Peterborough train station and the East of England Showground.  The service starts at 7am on both days, with the final bus leaving the showground at 5pm to return to the station, subject to local traffic conditions.


Headline sponsor

  • AFP

Innovation Awards sponsor

  • AFP

Farm Safety Zone sponsor

  • AFP

Media partners

  • Farmers Guardian
  • The farming forum