17th & 18th January 2018

East of England showground, Peterborough

Lamma 18

LAMMA launches new initiative to improve farm safety

LAMMA launches new initiative to improve farm safety

26 July 2017 by: LAMMA Show

LAMMA ’18 is introducing a new Farm Safety Zone when it returns in January to help reduce the high number of deaths and injuries on UK farms.

The aim is to help promote the issue of farm safety throughout the year and highlight the fact that most of the 30 fatalities and thousands of injuries that occurred on farms in the past 12 months are avoidable.

The Farm Safety Zone is sponsored by leading health and safety consultancy Safety Revolution.

The zone will host a series of talks with specialists from Safety Revolution and the wider industry, enabling visitors to access the most current health and safety information and specialist advice available in the UK agricultural industry.

“Farming remains one of the most dangerous occupations in the UK,” said Elisabeth Mork-Eidem, group head of events at Briefing Media, which organises LAMMA ‘18.

“LAMMA, the UK’s largest agricultural trade show, is attended by thousands of visitors, many of whom are potentially at risk and need to consider safety improvements when purchasing new farming equipment. The event is therefore an excellent opportunity to help drive home the message to keep Britain’s farms safe.”

Safety Revolution managing director Oliver Dale believes that keeping staff and contractors safe in a farming environment is an ever-increasing challenge across the industry.

“Safety Revolution works closely with our clients to provide advice and guidance in support of preventing accidents and fatalities on farms, estates and agribusinesses across Britain,” said Mr Dale.

“Agriculture has one of the highest fatality rate of any industry in the UK and there is clearly more that can be done. 

“Safety Revolution is delighted to be the sponsor of the Farm Safety Zone at LAMMA 2018. Education is paramount to changing opinions and creating a new safety awareness culture throughout the sector.

“The safety of staff and contractors is central to the success of a business. Our experts will be on hand at the Farm Safety Zone to answer any health and safety queries related to your farm and business.”

LAMMA ’18 takes place on Wednesday 17th January between 7.30am and 5pm and Thursday 18th January between 7.30am and 4.30pm.

Parking and entrance to the show remain free of charge. The car parks will open early and visitors arriving between 6.30am and 8am can enjoy an early bird breakfast.   

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"We will reap the rewards from coming to LAMMA. Lots of leads, lots of requests for special orders, and building our profile has been something that has stood out for us exhibiting at LAMMA. I don't think you can put a monetary value on that at all." James Hudson, Director, JF Hudson (First time LAMMA exhibitor)

How to get there

East of England showground

Peterborough, PE2 6XE, UK

A free Shuttle bus service will run between Peterborough train station and the East of England Showground.  The service starts at 7am on both days, with the final bus leaving the showground at 5pm to return to the station, subject to local traffic conditions.


Headline sponsor

  • AFP

Innovation Awards sponsor

  • AFP

Farm Safety Zone sponsor

  • AFP

Media partners

  • Farmers Guardian
  • The farming forum