17th & 18th January 2018

East of England showground, Peterborough

LAMMA charity collections raise over £8000!

LAMMA charity collections raise over £8000!

08 February 2016

February 5, 2016

By Alex Kinnear-Mellor

On 20 and 21 January our wonderful charity staff and volunteers were on site to raise money at LAMMA show.

LAMMA is the UK’s largest farm machinery, equipment and agricultural services show. This year it was hosted at the East of England Showground in Peterborough.

For 10 hours each day our staff and volunteers stood with their collection buckets receiving generous donations from the event’s organisers, general public and exhibitors. The figure raised has come in at £8244.82!

We started working with the event over 15 years ago when it was originally based in Lincolnshire, and then moved to Nottinghamshire, and are very grateful that the organisers have continued to support our charity now the event has moved to Peterborough’s Showground.

In previous years the weather has been extremely cold and wet, but this year it was a little kinder; it was only freezing cold!

Jim Vickrage, our Nottinghamshire Fundraising Manager says: “We’re continually grateful and surprised by the enormous generosity of LAMMA show’s Directors, Stuart Favill, the event’s Operations Director, the event exhibitors and attendees.

The sum raised this year is amazing and was partly due to the additional support by 6 volunteers from the Nottingham branch of EE, the mobile network operator. They opted to take a very chilly day out of the office to help their local air ambulance and made a huge difference in doing so.

“LAMMA is always a great event, organised by some incredible people and the amount raised more than makes up for the numb toes we get every year!”

Stuart Favill, LAMMA Operations Director says: “ We’re pleased to have a great association with the Lincs & Notts Air Ambulance. It is a very valuable service, particularly for farmers who often work alone and in hard to access areas.

“The speed at which casualties can be transferred to hospital, as we all know, is very important and often life-saving.

“We look forward to next year’s event and continuing the excellent relationship with our nominated charity, LNAACT.”

Would you like to contribute? DONATE HERE

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"We will reap the rewards from coming to LAMMA. Lots of leads, lots of requests for special orders, and building our profile has been something that has stood out for us exhibiting at LAMMA. I don't think you can put a monetary value on that at all." James Hudson, Director, JF Hudson (First time LAMMA exhibitor)

How to get there

East of England showground

Peterborough, PE2 6XE, UK

A free Shuttle bus service will run between Peterborough train station and the East of England Showground.  The service starts at 7am on both days, with the final bus leaving the showground at 5pm to return to the station, subject to local traffic conditions.


Headline sponsor

  • AFP

Innovation Awards sponsor

  • AFP

Farm Safety Zone sponsor

  • AFP

Media partners

  • Farmers Guardian
  • The farming forum