17th & 18th January 2018

East of England showground, Peterborough

LAMMA announces three-year sponsorship deal with Asset Finance Partners

LAMMA announces three-year sponsorship deal with Asset Finance Partners

13 July 2016

Asset Finance Partners (AFP) is honoured and excited to announce it has agreed a new three-year plan with LAMMA as headline sponsor of the LAMMA show from 2017.


LAMMA is the agricultural industry’s premier event for ‘doing business’. AFP are looking forward to welcoming old, existing and new customers alike to the show.


Matthew Smart, Head of Asset Finance for AFP says “We are proud to be associated with the long tradition of LAMMA and the commercial nature of this show”.


“With a complete range of industry-leading manufacturers, suppliers and service providers on hand exhibiting their latest innovations, LAMMA provides the perfect opportunity for farmers of all types, sizes and backgrounds to look at and learn more about the very latest developments in agricultural equipment and services”.


“We look forward to contributing to another successful LAMMA in 2017 and are proud to have been selected as headline sponsor for such an influential event for the next three years.”

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"We will reap the rewards from coming to LAMMA. Lots of leads, lots of requests for special orders, and building our profile has been something that has stood out for us exhibiting at LAMMA. I don't think you can put a monetary value on that at all." James Hudson, Director, JF Hudson (First time LAMMA exhibitor)

How to get there

East of England showground

Peterborough, PE2 6XE, UK

A free Shuttle bus service will run between Peterborough train station and the East of England Showground.  The service starts at 7am on both days, with the final bus leaving the showground at 5pm to return to the station, subject to local traffic conditions.


Headline sponsor

  • AFP

Innovation Awards sponsor

  • AFP

Farm Safety Zone sponsor

  • AFP

Media partners

  • Farmers Guardian
  • The farming forum