Exhibitor FAQs

I would like to find out about exhibiting at LAMMA

For any enquiries about exhibiting at LAMMA please contact:

Luan Garrett, Event Co-ordinator:
Tel: 07815 003 217
Email: [email protected] 

Claire Jones, Sales and Sponsorship Manager
Tel: 07812 013807
Email: [email protected]

Sarah Whittaker-Smith, Sales Executive
Tel: 07814 997399
E-mail: [email protected]

I have an account query, who do I contact?

Debbie Copeland, Accounts Manager
Tel: 01733 373134

Where will I find my stand information?

All stand information will be available when you login in to your Exhibitor Zone

What are site opening times in the run up to the show?

Times are yet to be confirmed but will be emailed directly to you in the run up to the event.

What is the date of LAMMA ’17?

The dates for LAMMA ’17 are Wednesday 18th & Thursday 19th January 2017

Directions to LAMMA

LAMMA 2017 will be held at the East of England showground: 

East of England Showground
Oundle Rd

View Larger Map

By Car:
From Peterborough City Centre
– take the Nene Parkway/A1260, follow directions to Oundle Road/A605 and turn right onto this road which will lead you directly to the venue. The brown highway signs indicating East of England Showground will help to guide you.
The journey is approximately 16 minutes from the centre of Peterborough.
From the A1(M) south – continue along the A1(M), passing the Peterborough Services Area (Extra MSA); continue forward onto the A1 and then take the next turn left, signposted East of England Showground. At the junction with the A605, turn left and travel half a mile. At the roundabout, turn right, and you have arrived at Peterborough Showground.
From the A1(M) north – ignore the very first signpost for Peterborough and continue travelling along the A1 picking up the brown highways signposts indicating East of England Showground. Follow these signs and leave the A1 at the Alwalton, taking you through the village and oto the A605 Oundle Road junction. Turn left at this junction and at the very next roundabout, turn right here and you’ve arrived at Peterborough Showground.

By Public Transport:
Peterborough City Centre has a number of taxi ranks, as well as a coach park and bus station located within the Queensgate Centre. The Stagecoach bus service runs an hourly service during the week and two-hourly Sunday service, stopping just outside Peterborough Showground. The bus numbers to look for are x4, 23 and 24 leaving Bay 15 at Peterborough Queensgate. Once you have arrived at the drop off point it is just a short walk to the main entrance at Gate 3 within Peterborough Showground.

For train times and ticket prices visit  

Nearest International Airports:
East Midlands Airport - 59.4 miles

Stansted Airport  – 60.8 miles

Birmingham Airport – 75.5 miles

Heathrow Airport  – 90.2 miles

Can I park my car on site?

On show build up days no vehicles are allowed to be left parked/ unattended on the internal show ground beyond the allocated time given on entry to the site. This will lead to a fine being issued. This is to ensure cars do not block access to stands, limit forklift movement or prohibit access to the site for fellow exhibitors.

Please ensure all vehicles are parked in the designated exhibitor car parks.

Who & where is the point of contact during the show?

If you have any queries during build up or on show days, please speak to the staff on the visitor & exhibitor desk based in the Northampton suite.

When can I gain access to the showground for build up?

An individual schedule will be issued to each exhibitor prior to the show.

Can I have parcels delivered to site, if so how?

Yes, providing it has the name of the stand and number and a contact, but make it c/o LAMMA Operations Room in the Northampton Suite.

Are pets allowed at LAMMA?

No dogs are permitted into the event, nor should they be left in your car. Only guide dogs and assistance dogs for the disabled are allowed on site.


LAMMA is the perfect platform to showcase your brand to the agricultural industry. With well over 900 companies expected to exhibit in 2017, LAMMA has become THE show on the agricultural calendar.

Countdown to 18th & 19th January 2017

Headline Sponsor

AFP Main sponsor logo


Media Partners

The Farming Forum