Tuesday 8th & Wednesday 9th January 2019

NEC, Birmingham

Lamma 2017 Innovation Award Winners

Innovation Awards

LAMMA Innovation Awards 2018

Innovation awards logo

2019 details coming soon

The 2018 LAMMA Innovation Awards, sponsored by Firma Foreign Exchange, offered the ideal way to gain prestige and free publicity for your company at the LAMMA show. 

LAMMA ran a series of competitions which sought to highlight the progressive nature of the machinery, equipment and service sectors of the agricultural supply industry both locally and nationally. The aim was to draw attention to new ideas, products, techniques or service excellence.  By taking part in the competition, all exhibitors gained great publicity and exposure for their products, whether they went on to win a trophy or not. 

The winners in each of the awards categories were announced at a dedicated event on 17 January 2018. The event, held at the East of England Showground,after the first day of the LAMMA show was attended by the farming press and received extensive coverage.



2018 LAMMA Innovation Awards gallery

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Innovation Awards Categories for LAMMA 2018


The shortlist for the LAMMA 2018 Innovation Awards was announced before the event. The judges visited the stands of each exhibitor on the morning of the first day before the winners were announced at the awards presentation in the Cambridge Suite later in the evening.

  • Best Product or Innovation (Environmental) – for the IAgrE Ivel award for the new product or innovation which has the most impact on the environment.
Exhibitor Stand Number
Trelleborg Wheel Systems G29
Billericay Farm Services 126
Primary Sales Australia / Horsch UK B40
Mzuri G41
CTM Root Crop Systems 308
Tillso G34



  • Best Product or Innovation (Mechanical – Crop production equipment) based on engineering design, materials etc. To include tractors, all field machinery and crop drying, storage and handling equipment etc.
Exhibitor Stand Number
Manitou Group 550
Weaving Machinery G21
Vicon 111
Halse South West 904
W M Agri R77
PFC (Profitable Farming Company) 481
Grange Machinery 511
Suffolk Farm Machinery B96
Lemken 500



  • Best Product or Innovation (Mechanical – Livestock Production equipment) based on engineering design, materials etc. To include livestock feeding and handling equipment, dairy machinery, milling & mixing and fencing equipment etc.
Exhibitor Stand Number
Wessex International 519
Nugent Engineering  B87
Ballyealan Engineering 534
McVeigh Parker & co Ltd R73
Alltech & Keenan G22
W M Agri R77
Xylem Water Solutions 702
Suffolk Farm Machinery (Silage Roller) B96
Suffolk Farm Machinery (Crop Merger) B96
Scotsqueeze 866



  • Best Product or Innovation (Technological) – based on the use of new technology, electronics, robotics, GPS etc.
Exhibitor Stand Number
ATVTrac by BikeTrac Ltd 796
Alltech & Keenan G2:G7
Amazone Ltd R29
Quicke 544
Farm-Tec Ltd 215
Chafer Machinery G23
Mzuri Ltd G41
Valtra B19
Bioequipment Ltd (The Twinch) 660
Bioequipment Ltd (The Brielmaier Motor Mower) 660


  • Farm Machinery & Equipment Innovation Award in Association with Farmers Guardian
Exhibitor Stand Number
Edwards Farm Machinery 908
Graintek UK Ltd Hall 1 Stand 124
Keith Mount Liming Ltd 771
W M Agri R77
Suffolk Farm Machinery B96
Eco Baughan 2000 Ltd G12
Knightool 401



  • Best Product or Innovation at LAMMA 2018 - MZURI for The Pro-Til Xzact striptill precision seeder




The entrant of the product must be an exhibitor at LAMMA 2018 if entering any of the best new product or innovation categories

  • In the event of the entries exceeding ten, a panel of the judges will consider the detail of the entries and draw up a shortlist of the best ten in that zone. The judges will visit all those on the shortlist on the morning of the first day of the show to make their final decision. Those entrants not shortlisted will be informed before the show. Depending on the number and range of entries, the judges may also move entries between zones after informing the exhibitor involved and/or introduce additional zones.


  • The product entered, or a full size prototype, must be on display at LAMMA 2018. However, in exceptional circumstances a scale drawing or model of the prototype may be submitted for judging, subject to the prior approval of LAMMA.


  • To qualify as 'new' the product entered must have been introduced to the market after the date of the preceding year's LAMMA Show.


  • In the case of a product which may be subject to patent protection, it is the responsibility of the Entrant to ensure that the necessary steps are taken to apply for such protection. LAMMA accepts no responsibility for any consequences that may arise from the display of an unprotected product.


  • Entrants must have suitably qualified representatives on their stands between the hours of 8.30am and 13.00 on the first day of the show to meet the judges to describe the merits of their entry and answer any of the judges' questions.


  • The judges will be appointed by LAMMA and every effort will be made to appoint a well-balanced judging panel with relevant knowledge, experience or expertise.


  • Entries will only be accepted at the discretion of LAMMA which reserves the right to accept or reject an entry and to classify it as it sees fit.


  • On the day the judges decide on a winners of winners award.  Known as the David Baggeley Trophy it is awarded for the Best New Product or Innovation at LAMMA 2018.


  • Entries are only accepted on the understanding that the conduct of the competitions and the interpretation of the rules are the sole responsibility of LAMMA Ltd.


  • Only entries received before the closing date of December 29, 2017 will be accepted.

For more information about the awards contact:

Annabel Ly
Events Manager
Briefing Media Ltd

Email: annabel.ly@briefingmedia.com

Tel: 020 7202 0914 

Word from the sponsor

FIRMA fx logo

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"Fendt are extremely excited about the move of the LAMMA Show to the NEC in 2019. This will bring the show to a new level, which is needed for the Agricultural Industry. Allowing us to launch new products alongside our existing portfolio and to meet existing and new customers within a much improved environment." Richard Miller, Marketing manager - Fendt - UK & Ireland

How to get there

National Exhibition centre

Birmingham, B40 1NT, UK



Media partners

  • Farmers Guardian